About ERA
Our Mission
Drive, grow and shape the future of electronic retailing.
Our Vision
Be the universally recognized authority, resource and voice for electronic retailing.
The History of ERA
ERA began in 1991 as the National Infomercial Marketing Association with nine founding members. However, as e-retailing developed and evolved into multi-channel direct response throughout the 1990s, ERA members realized the need to broaden the scope of its industry representation and changed its name to the Electronic Retailing Association in 1997. Now, ERA represents over 450 companies in 45 countries, and continues to expand. More traditional advertisers, corporate brand marketers and Fortune 1000 companies are realizing the effectiveness of direct response and understand that ERA is the voice that represents and protects the industry.
Bylaws