Overview

The Electronic Retailing Association is the premier global association that represents and protects the vibrant and growing direct response marketing industry. ERA members are made up of both retailers and suppliers including direct response marketers, ad agencies, call centers, fulfillment houses, production companies, consultants, e-commerce sites, teleservices companies, media buyers and more.

Why Join ERA

As an ERA member, you will gain access to member-only benefits and services that are not offered to other industry professionals. ERA membership allows you to capture up-to-the-minute industry knowledge, gain exposure to thought leaders, discover proven best practices, connect with colleagues and make new contacts.

Join ERA today and receive one FREE registration (or 50% off for sole proprietors) to any of our domestic conferences – including the upcoming 2011 ERA D2C Convention in Las Vegas.

Benefits-At-A-Glance

Increase Revenue
Grow your profits and your ROI by gaining access to members-only research and content. Plus, meet and collaborate with other members to discover new business partnerships

Reestablish Connections
ERA holds networking events around the globe, providing you with ample opportunity to reconnect with old business associates and realize new business leads.

Personalized Introductions
Through ERA’s membership department and the ERA Mentor/Mentee program, you can easily get in touch with the correct industry professionals that will help you grow and succeed in the DR industry.

Business Development
If you are a major competitor in the DR industry, then you’re a member of ERA. With your involvement with the ERA networking, education and government affairs opportunities, you’ll see your revenues soar.