ERA Moxie Awards

2011 ERA Moxie Awards Gala

Winners of the 2011 ERA Moxie Awards were announced and promoted at the 2011 ERA Moxie Awards Gala on September 15, 2011 at the 2011 ERA D2C Convention at the Wynn Las Vegas.

Thank you to our 2011 ERA Moxie Awards Gala sponsors:         
   

2011 ERA Moxie Awards Nominees
The ERA Moxie Awards, the premier awards program for the direct response marketing industry, recognizes the best in television, radio, online and mobile direct response campaigns. Winners were honored on September 15 at the 2011 ERA Moxie Awards Gala on the final night of the 2011 ERA D2C Convention. For questions regarding the 2011 ERA Moxie Awards, please contact Jeff Hanhausen at 703-908-1026.

Congratulations to the 2011 Moxie Awards Winners!

Best Short Form of the Year – Under 50k

Pajama Jeans 
Concepts TV Productions – Producer
Hampton Direct – Direct Marketer
SRM Direct - Consultant

Best Short Form of the Year – Over 50k

rip:60 with Georges St. Pierre and Jillian Michaels
R2C Group – Agency
ICON Health and Fitness – Direct Marketer

Best Long Form of the Year – Under 250k

Save with CarMD
CarMD – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form of the Year – Over 250k

Wen by Chaz Dean
Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer

Best Short Form, Beauty

Proactiv Solution: Justin Bieber
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Long Form, Beauty

Meaningful Beauty 3
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Short Form, Health

Biggest Lost Meal Plan by eDiets
R2C Group – Agency
eDiets – Direct Marketer

Best Long Form, Health

Nopalea Wellness Challenge
Luke Ellison – Producer
Marcus Ellison – Executive Producer
GDF Media Productions – Production Company

Best Short Form, Sports & Fitness

Bushnell Tour V2: Take it from a Pro
R2C Group – Agency
Bushnell – Direct Marketer

Best Long Form, Sports & Fitness

Turbo Fire
Beachbody, LLC – Direct Marketer
Script to Screen – Producer

Best Short Form, Housewares

Swivel Store
Allstar Products – Marketer
Blue Moon Studios – Producer
Merchant Media – Marketer

Best Long Form, Housewares

Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group – Agency
Euro-Pro Ninja – Direct Marketer

Best Short Form, Intellectual Property

Your Baby Can Read II
Chad Murdock – Producer/Host
M2G Media, Inc. – Production Company
Denise Kovac – Full Service Marketing – Marketing Company

Best Long Form, Intellectual Property

Metamorphosis by Tracy Anderson
Script to Screen – Producer
Bubi & Babe Exercise – Direct Marketer

Best Short Form, Variety

TiVo Short Form “It’s Huge!”
R2C Group – Agency
TiVo – Direct Marketer

Best Long Form, Variety

Rosetta Stone “The Language Channel”
R2C Group – Agency
Rosetta Stone – Direct Marketer

Best Celebrity Presenter

Alyssa Milano for Wen by Chaz Dean
Guthy-Renker, LLC – Direct Marketer
Caudill & Associates – Producer
Alyssa Milano – Host

Best Long Form, International DRTV Production

President’s Choice “On-the-Go-Gourmet”
Kingstar Direct – Producer

Best Short Form, International DRTV Production

Proactiv Solution: Japan
Guthy-Renker, LLC – Direct Marketer
Ductape Media – Producer

Best Short Form, U.S. Hispanic

Muzzy
Omni Direct – Direct Marketing Agency
Omni Direct – Executive Producer

Best Long Form, U.S. Hispanic

Max Clarity – The Zone for Straight Talk About Acne
Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer

Best DR Website Design

Proactiv Solution
Guthy-Renker – Direct Marketer
Lieberman Productions – Producer

Best Mobile Marketing Campaign

Core Rhythms Mobile Video Campaign
Oak Lawn Marketing – Direct Marketer

Best Use of Online Video

Proactiv Solution
Guthy-Renker, LLC – Direct Marketer
Lieberman Productions – Producer

Best Female Presenter

Rhonda Shear for Ahh Bra
Rhonda Shear – Presenter
TMGTV Productions – Producer

Best Male Presenter

Chris Jacobs for Save with CarMD
Carmd.com Corp. – Direct Marketer
Chris Jacobs – Presenter

Best DR Radio Campaign

What If
Rosetta Stone – Direct Marketer
Marketing Architects – Agency

Best Live Shopping On-Air Guest

Forbes Riley for Urban Rebounder
Forbes Riley – On-Air Guest
J.B. Berns – Creator

Best Short Form, DR Corporate Branding

LifeLock “Freeze Frame”
Euro RSCG Edge – Direct Marketer
Euro RSCG Edge – Producer
Euro RSCG Edge – Media Agency

Best Long Form, DR Corporate Branding

Mitsubishi – A Beautiful Picture Deserves Beautiful Sound
Jon Schulberg – Director
Schulberg Media Works – Director
Mary Mangold – Producer

People’s Choice, Short Form

Pajama Jeans
Concepts TV Productions –Producer
Hampton Direct – Direct Marketer
SRM Direct – Consultant

People’s Choice, Long Form

Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group – Agency
Euro-Pro Ninja – Direct Marketer

Volunteer of the Year
Scott Reid, Oak Lawn Marketing

Lifetime Achievement Award
Katie Williams, Ideal Living

DR Icon Award
Jack LaLanne

Marketer of the Year
Beachbody