Blogs

BY BILL MCCLELLAN 

These days, more and more marketers are willing to make that leap into mobile, yet they're not quite sure where to begin. If you're one of those people and happen to be an ERA member, start by tapping our resource center. The ERA Knowledge Center offers a bevy of best practice briefs, industry research, eMarketer articles, as well as a case study and on-demand webinar at your disposal. Some of the mobile topics featured online include:

BY SCOTT SWANSON

In the world of business, sometimes it’s the most straightforward decisions that beget the most profound implications. For me, one of those decisions was joining the Electronic Retailing Association (ERA).

BY JONATHAN GREGORY, OAK LAWN MARKETING, INC.

LinkedIn is one of the biggest and most important social networking sites. What is your business doing to optimize LinkedIn? Here's an interesting infographic about how LinkedIn works.

How LinkedIn Works by Infographiclabs

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that registration opens today for the 2012 ERA D2C Convention, the association’s 22nd annual event.

BY BILL MCCLELLAN

New York, NY – Feb. 14, 2012 – The Electronic Retailing Self-Regulation Program (ERSP) has recommended that My Pillow, Inc. modify or discontinue certain claims made in direct-response advertising for “MyPillow,” including claims that the product can cure or treat conditions that include sleep apnea or fibromyalgia.