PR Web

Interactive Advertising Industry Expert Catches Major Video Site Defrauding Advertisers; Major Video Networks Caught in Web

In a report issued Tuesday, interactive advertising expert and advertising fraud fighter, Pace Lattin, revealed that a major source of video advertising was using dubious means to show advertisements to users. In a ten page analysis of the traffic patterns, he shows that the company TopTvBytes.com has been “stealing” revenue from video advertising networks by “popping” the videos on other websites without being requested. This method is highly condemned by the interactive advertising industry and video advertising networks, none which allow this promotional technique. In theory, this type of scheme could generate millions of dollars of advertising views, defrauding advertisers and hurting the industry as a whole.

(PRWEB) September 7, 2010

In a report issued Tuesday, interactive advertising expert and advertising fraud fighter, Pace Lattin, revealed that a major source of video advertising was using dubious means to show advertisements to users. In a ten page analysis of the traffic patterns, he shows that the company TopTvBytes.com has been “stealing” revenue from video advertising networks by “popping” the videos on other websites without being requested. This method is highly condemned by the interactive advertising industry and video advertising networks, none which allow this promotional technique. In theory, this type of scheme could generate millions of dollars of advertising views, defrauding advertisers and hurting the industry as a whole.

“I became aware of this technique while browsing some website as was being inundated with pop-ups from TopTvBytes.com automatically playing loud video advertisements,” says Lattin. “I researched the company and found that there were hundreds of complaints from consumers saying they were having the same experience, sometimes with adware.” What turned originally into an article on his blog, IndustryPace.com turned into a full investigation when some of the advertising networks involved asked him to dig further. He looked over the traffic patterns of this specific site, compared to competitors and noted that the traffic patterns were significantly differently than other video sites. In his report he shows that on average 90% of all visitors would come to the site, spend less than a minute, view one page, confirming the hundreds of accounts that the site was being promoted by pops.

“When I approached video advertising networks about this, they all said they did not allow this,” according to Lattin. “However, the owners in the original investigative piece told me that they did in fact sometimes use this technique but the advertising networks knew about it. Something didn’t seem right.” During his investigation, one CEO, Tod Sacerdoti of BrightRoll, said “The bad actors are limited to a very high volume, small group of video publishers and video ad networks,” said Sacerdoti, “Everyone knows who they are, and they know who these bad actors are.” Sacerdoti indentified this specific site as a bad actor and that the only reason some networks would work with them was that they were ignoring the facts, or didn’t care because of the enormous revenue.

Mr. Lattin’s report on his findings can be accessed at:
http://industrypace.com/frontpage/2010/9/3/large-video-site-promotes-video-advertising-via-pop-ups-defr.html

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4465974.htm

Internet Marketing Success Starts in San Diego On Sept. 23-24, 2010 in San Diego, CA

This exclusive, live event features experts in the field of Internet marketing who will educate, inform and entertain the audience about affiliate marketing, information marketing and offline marketing.

Lemon Grove, CA (PRWEB) September 7, 2010

Bill McRea, entrepreneur and Internet marketing coach will be hosting the University of Internet Marketing Success on September 23-24 at the Holiday Inn - San Diego by the Bay.

This event promises to provide attendees with all of the essential pieces of the puzzle so that they can finally grasp the 'big picture' of Internet marketing. Attendees will discover which of the three business models is right for them, and they will receive a proven blueprint for success from the luminaries in the field who promise to teach only those techniques and strategies that they have used and been successful with.

The speaker line-up includes: Tom Bell, CPA & Affiliate Marketing; Paul Colligan, Podcasting & Information Products; David Frey, Product Creation; Matt Trainer, Affiliate Marketing; Dave Carleton, Lead Generation; and Bill McRea, Listbuilding & Information Products.

Upon announcing this event, organizer Bill McRea said, "If you want to reach the next level in the Internet Marketing industry you must attend live events."

For more information, please visit http://universityofinternetmarketingsuccess.com/ .

About McRea Marketing Concepts:

Bill McRea is the "Ninja" Internet marketing expert behind such products as 'Marketing on the Fringe' and the 'Covert Coaching Club.' In an industry known for a lot of hype, McRea takes a more grounded, pragmatic approach to marketing and he teaches his students what it took him many years and a few battle wounds to learn on his own about Internet marketing success. Visit, http://www.mcreasite.com and http://covertcoachingclub.com/ to learn more.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4459774.htm

Patented Invention to Revolutionize Call Centers for TelePresence-Marketing

TelePresence Centers will provide the foundation for the most important transformation of marketing in this century. Call centers currently providing telemarketing will be transformed into TelePresence Centers to provide “TelePresence Marketing”.

Plano, TX (PRWEB) September 7, 2010

TelePresence Tech has been granted a US Patent for its invention of TelePresence Centers with capabilities of transmitting agents to appear at customer sites with eye contact for live two-way communication. Existing call centers with VOIP phone systems can upgrade to transmit IP video to be received by customers on computer monitors, laptops, video enabled tablets, home cable televisions and smart phones. Instead of having faceless communication by phone, companies can reach out to customers for face-to-face interaction in real time.

In the five years since Duffie White, CEO of TelePresence Tech, submitted his patent application, numerous pilot projects have been underway through his European Partner, Luc De Backer, of Teleportel. This has included a bank in Holland that uses 3D TelePresence from the city center bank to their branch banks. Another application has been 3D TelePresence receptionists that serve multiple lobby receptions at one time. Also, a city in Europe has installed TelePresence Tech systems in outlying police stations for citizens to file police reports at the central police station.

Wainhouse Research Senior Partner, Andrew Davis says, "Duffie White of TelePresence Tech is bringing an improved customer services experience to the multi-billion dollar telemarketing industry by integrating his eye contact 3D TelePresence communications solutions into two-way video enabled call centers. This could be the beginning of a new "TelePresence-Marketing" industry."

TelePresence Tech has designed, developed and manufactured 3D TelePresence systems, which are currently installed in 25 countries around the world. These systems include small desktop systems, conference TelePresence systems, fully integrated TelePresence Carts, kiosks for life-size presenters in 3D TelePresence, team collaboration systems with 3D visualization and immersive 3D TelePresence rooms. TelePresence Tech has been a pioneer in the telepresence field and is now leading the way in the emerging TelePresence-Marketing industry.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4386554.htm

As Average Duration of Unemployment for Laid-Off Workers Grows, RiseSmart Calls on Outplacement Industry to Innovate or Risk Irrelevance

Traditional outplacement firms are “stuck in the past” and “simply not doing enough to put people back to work,” says RiseSmart CEO Sanjay Sathe.

Dallas, TX (Vocus) September 7, 2010

In today’s harsh economic climate marked by high unemployment, exhausted benefits, foreclosed houses and struggling families, a Silicon Valley-based leader in talent transition is calling upon the U.S. outplacementindustry to innovate now -- or risk becoming irrelevant.

While RiseSmart’s high-tech, high-touch approach to outplacement is putting people back to work twice as fast as the national average, other outplacement providers have done little to adapt to changing market conditions. This has contributed to a troubling increase in the average duration of unemployment for laid-off workers.

“Long unemployment durations result not only from a lack of jobs, but also from systematic inefficiencies in matching laid-off workers with available positions,” explains Sanjay Sathe, RiseSmart founder and CEO. “This can be laid at the feet of both traditional outplacement firms and the limitations of online job boards.

“RiseSmart has been laser-focused on solving this problem for workers – and our results speak for themselves.”

A Troubling Problem -- and a Promising Solution

The ranks of the long-term unemployed have been growing rapidly. According to the Bureau of Labor Statistics, the seasonally adjusted average duration of unemployment in August 2010 was 34 weeks. Of the 15 million Americans currently unemployed, more than 7 million have been out of work for more than six months, and nearly 5 million for an entire year. In the past year alone, the percentage of unemployed workers who have been jobless for six months or more has doubled.

By contrast, workers in RiseSmart’s Transition Concierge outplacement program secure new employment in an average of 18 weeks, or approximately four months, the most recent RiseSmart survey data shows. That’s just over half the average duration of unemployment for U.S. workers.

Why RiseSmart Works for Laid-Off Workers

RiseSmart Transition Concierge employs a stable of tactics that can be described as both high-tech and high-touch to stand apart from others in the industry, and from what jobseekers can accomplish on their own via online job-board searches. Powered by proprietary aggregation and semantic search tools, Transition Concierge delivers highly personalized job leads to each employee on a weekly basis. Jobseekers provide feedback that is incorporated in the RiseSmart database to continually improve search results.

But technology is only part of the Transition Concierge story. Laid-off workers receive personal assistance during every step of the job-finding process – both from Job Concierges, who hone automated search results for each employee, and from Transition Specialists, who help jobseekers prepare and apply for specific opportunities.

Transition Concierge dispenses with low-value, "soft services" like group counseling and the provision of temporary office space, which have been the foundation of traditional outplacement services for a generation. Instead, RiseSmart focuses on what displaced workers want most: help with marketing themselves through the creation of all-new, personalized resumes and cover letters; guidance from a job-search expert, including assistance in using online social networks; and -- most importantly -- actionable job leads from across the Web based on their specific criteria.

A Challenge to the Outplacement Industry

RiseSmart's consistent focus on innovation has energized the $3 billion outplacement industry and earned Transition Concierge a growing roster of Fortune 500 clients. Now, RiseSmart is calling on traditional outplacement providers to step up their games and start providing the urgent help that today’s laid-off workers need.

“It’s time for other outplacement providers to join us in leveraging technology and new ideas to meet this challenge and start delivering the results that American workers deserve,” Sathe says.

About RiseSmart

RiseSmart provides the next-generation outplacement and recruitment process outsourcing solutions. The company leverages a common technology platform, proven methodologies, and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. RiseSmart drives significant ROI to organizations by offering affordable pricing, reducing severance costs and unemployment taxes for outplacement services and reducing cycle time and cost of hire for recruiting services. For more information, visit www.RiseSmart.com.

Contacts:    
Scott Baradell
RiseSmart
972.235.3439        
sbaradell(at)risesmart(dot)com
www.RiseSmart.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4469644.htm

Raven Tools Launches “Weapons of Mass Marketing” Monthly Radio Series on WebmasterRadio.FM

Raven Tools co-founder Jon Henshaw and product marketing manager Taylor Pratt will help you accomplish your internet marketing initiative with do-it-yourself guidance from the commanding leaders of cyberspace.

Fort Lauderdale, FL (PRWEB) September 7, 2010

WebmasterRadio.FM, the premier B2B online radio network, is pleased to announce a new monthly radio series presented by RavenTools.com called “Weapons of Mass Marketing” beginning Tuesday, September 7 at 1 p.m. Eastern / 10 a.m. Pacific.

“Weapons of Mass Marketing” is a do-it-yourself internet marketing show where featured guests will share advice about the latest and greatest tools for PPC, social media, affiliate marketing and more.
“Tools are just as an important part of your online marketing efforts as your strategy and implementation,” said Pratt. “We want to help you succeed.”

Listeners can interact with their questions and comments to the hosts and interview guests, as well as all live WebmasterRadio.FM programming, by:

•     Following us on Twitter @webmasterradio
•     Becoming a member of the WebmasterRadio.FM Facebook page or …
•     Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.

“Weapons of Mass Marketing” airs on the first Tuesday of every month at 1 p.m. Eastern / 10 a.m. Pacific on www.WebmasterRadio.FM. Episodes are archived exclusively on WebmasterRadio.FM, the world’s largest online B2B Radio Network. This program, as well as all WebmasterRadio.FM podcasts, is available on iTunes and other premier podcast portals.

About Raven Internet Marketing Tools
Raven Internet Marketing Tools is used by thousands of marketers around the world to efficiently manage search engine optimization and social media conversations. With Raven Tools you can conduct research and analysis, manage link building campaigns, track search engine trends, instantly produce sophisticated campaign reports for SEO and SMM campaigns and collaborate with team members using intuitive multi-user features. Learn more at http://raventools.com.

About WebmasterRadio.FM
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; "SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay, “The Joel Comm Show” with New York Times bestselling author and serial entrepreneur Joel Comm and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit www.WebmasterRadio.FM.

Media Contact:
Brandy Shapiro-Babin
954-309-5578

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4469624.htm

Click Ready Marketing Announces Gaining Seven More Georgia Businesses As Clients For Their Seo Marketing Programs

Click Ready Marketing a prominent search engine marketing agency in Atlanta announces that 7 more businesses last month signed on as clients. Click Ready helps small to midsize businesses improve their web presence via on-site and off-site optimization and strategies. Michael Lawson (Director of Operations with Click Ready Marketing) says, “Companies are switching to web marketing solutions for both budgeting and a better way to measure their advertising spend through web analytics”.

Dawsonville, GA (Vocus) September 7, 2010

Click Ready Marketing a prominent search engine marketing agency in Atlanta announces that 7 more businesses last month, signed on as clients. CRM (Click Ready Marketing) helps small to midsize businesses improve their web presence via on-site and off-site optimization and strategies. Michael Lawson (Director of Operations with CRM) says, “Companies are switching to web marketing solutions for both budgeting and a better way to measure their advertising spend through web analytics”. They have helped many clients improve their web presence and have many pricing options that make their services affordable to small businesses. In fact; they have not lost a single account in the last 24 months. Click Ready management feels this is a combination of results combined with great service.

One of their new clients is Martin & Associates PeopleSource. They are one the nation’s premiere restaurant management recruiters agencies that is based in the Atlanta area. The firm decided for a small spend; they had a great chance of obtaining increase awareness of potential clients and the ability to reach more prospective candidates to fill their available positions. Thus they interviewed several SEO Companies and decided to try CRM.

Another new client for Click Ready Marketing is Keegan Investments. This Georgia Financial Services Company is a full service provider. They are able to help with annuities, insurance, and many other investment choices. Keegan Investments knew that they had to use web marketing solutions to reach new clients and make people even in their local town aware of their business. Thus Sherry Keegan owner / operator choose Click Ready to help increase her web visibility.

Silent Partner PI also knew that web marketing was something that could not be avoided. This is why he sought out and hired Click Ready. He knows how important it is to rank well for keywords internet searchers use when trying to hire someone in his business such as the term “private detectives Atlanta”. This was his reason from leaving traditional advertising media and investing in Search Optimization.

Everything Coffee and Tea also decided to invest in search advertising. They decided to give this form a try do in part to the in cost of other advertising media they were using. The owner admitted that he himself used the internet to research and buy new products. It made sense that his on potential clients would follow the same process. They already had a great web site. It just needed to be promoted. They are one of the top coffee shop supplies companies in the south.

Dented Auto of Dawsonville Georgia also became a client. He does lots of other advertising but realizes that a complete marketing program must include a good web presence. He also chose Click Ready mainly because of their small business jump start program. He know that his business paintless dent removal needs both consumer awareness and education to his process benefits over traditional auto body shops. Thus the internet is a perfect medium.

Two other companies that operate web based businesses also became clients. One is Coffee Franchise Reviews. They are an agency that provides information about available coffee franchises. Their whole business is via the web so this was an easy decision for them. In addition; Trucking Jobs Direct their sister company also signed up with CRM as well. They provide up to date information abouttrucking jobs. Both knew the importance of organic rankings on the major search engines.

If you would like to find out more about Click Ready Marketing follow the link: SEO Magic.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebatlanta_seo/seo_small_business/prweb4469384.htm

GUSU Paddlesports, Top Paddleboard Retailer in Destin, Florida, Chooses Prominent SEO Agency Click Ready Marketing to Provide Web Marketing Services

GUSU Paddlesports of Destin, Florida chooses Click Ready Marketing as their company’s on-line marketing agency. GUSU Paddlesports is a premier retailer of some of the nation’s top paddle board manufacturers. GUSU is unique with their try it before you buy it demo program. GUSU has become a big part of this emerging sport and community there-of. They still feel that many have not become aware of all the aspects and health benefits of paddle boarding. That is why they have chosen to employ an internet marketing agency to increase awareness of the sport via the web.

Destin, FL (Vocus) September 7, 2010

GUSU Paddlesports of Destin, Florida chooses Click Ready Marketing as their company’s on-line marketing agency. GUSU Paddlesports is a premier retailer of some of the nation’s top paddle board manufacturers. GUSU is unique with their try it before you buy it demo program. GUSU has become a big part of this emerging sport and community there-of. They still feel that many have not become aware of all the aspects and health benefits of paddle boarding. That is why they have chosen to employ an internet marketing agency to increase awareness of the sport via the web.

GUSU has become an integral part of the paddle board community in the Gulf Coast. Paddle boarding is growing in popularity as both a sport and recreation. Surfers have converted because of the versatility of the new sport. Stand up paddle boarding offers surfers the ability to catch more waves in a set, as well as offering a better view of incoming sets. Plus it’s a lot easier for a beginner to learn to paddle board in comparison to surfing due to the larger size of the boards. Paddleboarding can also be enjoyed in calm waters as well as on waves. However the sport is still relatively new. To increase exposure GUSU recognized that most people are turning to the web to learn about new things including water sports. This is part of the reason they retained an internet marketing service.

The sport of Stand Up Paddle Boarding (SUP) is a global sport that benefits people of all ages and physical condition with a strong 'core' workout. Adding the enjoyment of being on the water; emotional benefits as well are empowering. GUSU PaddleSports have embraced the sport. They are very active in the paddle board community. GUSU hosts several SUP racing events each year. These races are not just for elite paddlers but offer varying divisions to welcome differing skill levels to the competition. Yes. there is even a beginners group.

GUSU offers an educational approach to their customers when they are buying a board. They ask questions about what type of water will you be paddling in most. What will you use the board for fishing, racing, recreational, etc? They want to understand one’s experience and skill level. The wish to help their clients find the board that is right for them. They even have a popular program where you try a board before you buy it. GUSU is committed to customer service. This is even more demonstrated by GUSU custom cutting paddles at no charge. This consultative approach has made them the go to company for paddle boarders in Florida and across the nation. GUSU ships almost anywhere
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GUSU PaddleSports of Destin is excited about telling the world about Stand up Paddle Boarding. However it is difficult and expensive to get the message out about the sport in many traditional forms of advertising. The internet provides the medium that searchers digging for information can find and use. Click Ready Marketing helps people discover GUSU PaddleSports and the sport of Stand Up Paddle Boarding.

If you would like to learn more about GUSU PaddleSports; just follow the link: Paddleboarding

If you would like more info about Click Ready Marketing just follow the link: SEO Magic

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebpaddleboarding/stand_up_paddle_boards/prweb4468384.htm

Internet Marketing Firm TWIF Marketing Announces Partnership

TWIF Marketing is pleased to announce they have partnered with the Lincoln Agency. The Durham, NC premier booking agency has announced that they will be partnering with TWIF Marketing for the web development and online strategy.

Charleston, SC (Vocus) September 7, 2010

The search for a reliable Internet Marketing company has come to a close for the Lincoln Agency. The Durham, NC premier booking agency has announced that they will be partnering with TWIF Marketing for the web development and online strategy.

"Since the inception of The Lincoln Agency, we knew that our target client is a young generation who is very Internet savvy. Our foundation had to be a versatile, ever changing website that we could market and draw clients in with a hip, fresh vibe and TWIF Marketing was the company that we felt would best suit our needs. Robert and Chris have been on top of every idea and change that we have made, and as our company grew and our needs changed so did TWIF's focus to keep us on top of our competition. They have been excellent to work with, and we will continue to make TWIF Marketing our source for business promotion and part of our company's website development team," stated Steve Stowe.

TWIF Marketing offers a range of consulting services for companies that want to increase their online visibility. TWIF Marketing, who specializes in small to mid-market companies, will be helping The Lincoln Agency in the areas of web development and Internet Marketing.

“We are always excited when we can partner with a solid company like the Lincoln Agency” said Chris Gentry, Account Manager for TWIF Marketing. “"It was a real pleasure working with Steve Stowe of the Lincoln Agency on their new site and image. When I first spoke with Steve, I wanted to learn their mission and more about their needs for a new site. After a few conversations and understanding their vision, I put together an action plan that consisted of a new website with their new brand along with outlining an internet marketing plan. We have completed the site and now working on the launch of their marketing strategy over the web to drive traffic to the site and ultimately signing new clients. If you are ever in the need of live entertainment, please checkout Steve's first class booking agency, The Lincoln Agency. We, TWIF, look forward to a long lasting relationship with Steve and The Lincoln Agency."

About The Lincoln Agency: The Durham NC premier booking agency can book any band, group or entertainer you can dream of for your events. From bands and Dj's to lighting, photobooth, and videography call 919-334-6677. http://twitter.com/lincolnagencync

About TWIF Marketing: TWIF Marketing is an Internet marketing company that specializes in Search Engine optimization and Search Engine marketing, For more information on TWIF Marketing services, call 843-408-4717.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebSEO/Charleston-SC/prweb4468224.htm

Azatiko Re-launches: New Site, New Logo, New Services – Same Marketing Expertise

Azatiko to provide turnkey internet marketing services, from web development to creating specialized marketing campaigns, with a focus on customizing an online strategy for businesses that drives traffic and increases the bottom line.

Montreal, Quebec (Vocus) September 7, 2010

Azatiko Online Marketing Inc. is proud to announce the re-launch of its site, and with it, a new focus on providing internet marketing solutions. Azatiko also has a new logo to align with its new focus.

Internet marketing is changing on a daily basis, and businesses must adapt. Azatiko will offer expertise in web development building online presence, brand implementation, tracking online marketing and advertising campaigns.

“When we started out 10 years ago, we helped companies with fundamental marketing, like creating logos and printing business cards,” said Azatiko President Pasquale Spadafora. “Now we are seeing more and more of our customers asking not only how to increase their online presence, but how to maintain it. We felt there was a need for a turnkey approach, so we re-branded and re-focused our approach to cater to market needs.”

Azatiko has put together a team of specialists with web design programming, design, advertising, marketing, and copywriting experience, all with the goal of creating peace of mind for customers.

Azatiko will still offer logo design and printing services.

About Azatiko Online Marketing
Azatiko Internet Group Inc. is a leading internet marketing and website development company with 10 years of marketing experience. Azatiko provides a winning solution for its clients, with online expertise in Search Engine Optimization campaigns, PPC (Pay-Per-Click) advertising, and social media and E-mail marketing. Azatiko has helped increase the right traffic for numerous businesses, large and small – all the while offering customized strategies for building and sustaining online presence. From initial website development to ensuring that the final product is oriented towards a targeted and qualified audience, Azatiko provides the expert knowledge needed to generate an ever-growing clientele for its customers.

Contact:

Pasquale Spadafora, President
Azatiko Online Marketing Inc.
Montreal, Quebec
(514) 321-2122 / 1.888.331.2122
Contact Azatiko Online Marketing
Azatiko.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010-azatiko/9-seoservices/prweb4467384.htm

Next Day Flyers Introduces Same Day Printing Services

Nextdayflyers.com, the fastest Online Printing Company, adds same day printing option to its services for printed promotional and marketing materials.

Rancho Dominguez, CA (Vocus) September 7, 2010

Next Day Flyers, the printing company that leads in quick turnaround of full color promotional materials including Business Cards, Postcards, and Flyers, recently announced its fastest printing option to date – same day printing.    

Next Day Flyers, the company which already dominates when it comes to quick turnaround printing, just got even faster with its newest speed option, same day printing. The option allows customers who submit their print ready file by 1 P.M. EST, to either pick up, or have their order ready for shipping, that same day. “For businesses, today’s world is about getting that competitive edge while reducing costs. And let’s face it, time is money,” says Natalie Pietrzykowski, Director of Marketing for Next Day Flyers. “This means the demand for quick, high quality printing is growing because to gain and maintain their edge, businesses need an avenue to get their messages out fast.”

The guaranteed same day service is available on all NDF products other than booklet-style and custom products. Their product selection ranges from several styles of business cards to menus, bookmarks, door hangers, posters and beyond.

Next Day Flyers is constantly improving its speed and options. “Our purpose is to meet our customers’ requirement for speed without any sacrifice in the quality of printed promotional materials. And that is imperative for the success of our customers because as Rupert Murdock, CEO of News Corporation says, ‘The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow,’ Pietrzykowski quotes. "With that in mind, perhaps we should change our name to Same Day Flyers."

About NextDayFlyers.com
Next Day Flyers is an online printing company that delivers top-quality printed marketing materials with the fastest turnaround time in the industry. They offer next business day printing, online ordering, free design templates, and specializes in full color printing of custom business cards, flyers, postcards, and brochures, as well as specialty die cuts and other marketing materials. Customers have easy access to price-friendly custom promotional and direct mail material. Next Day Flyers has a committed focus on building lasting customer relationships and strives to exceed customer expectations at every point of interaction.

Media Contacts:

Karen Daniels
310.747.3868

Natalie Pietrzykowski
310.747.3876

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4465164.htm

Vantage Point Consulting, Inc. Raises Money and Awareness for the Epilepsy Foundation

Columbus-based sales and marketing office participates in a Mud Volleyball Tournament to support epilepsy

Columbus, OH (PRWEB) September 7, 2010

Vantage Point Consulting, Inc., a Columbus-based sales and marketing office, volunteered and donated to the Epilepsy Foundation, a private, non-profit social service organization whose mission is to enhance the quality of life for those affected by Epilepsy and to increase the understanding of epilepsy in Central Ohio.

President of Vantage Point Consulting, Inc., Samuel Hunter II, and the Vantage Point Consulting team not only made a financial contribution towards the Epilepsy Foundation of Ohio, but also helped spread awareness by participating in the foundation’s 25th Annual Mud Volleyball Tournament. The first round of the tournament was round-robin play to determine brackets. Once brackets were determined, the Vantage Point Consulting team played six games in a single elimination tournament.

The Mud Volleyball Tournament was an all-day event held at Buelah Park in Grove City, Ohio. More than 2000 players, 150 volunteers and referees, and spectators were in attendance. The Mud Volleyball Tournament is the Epilepsy Foundation of Central Ohio’s biggest fundraiser of the year and this year’s tournament is considered one of its best ever.

“The Mud Volleyball Tournament was the perfect opportunity to give to a charitable cause and have some fun in the process,” said President Samuel Hunter II. “We have a group of very competitive people with hearts of gold, so this was a great way to satisfy both sides.”

Follow Vantage Point Consulting on Facebook and Twitter.

About Vantage Point Consulting, Inc.
Vantage Point Consulting, Inc. specializes in tailoring campaigns specifically to their client’s needs by setting up and executing direct marketing campaigns. They provide innovative and aggressive targeted marketing/sales management and campaign support throughout the Ohio market. For more information please contact at (614) 885-0685.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4464864.htm

MediaMind Launches Version 2.0 for Optimized Media Planning, Buying and Trading

Integrated data across channels increases management efficiency and return on ad spend

New York, NY (PRWEB) September 7, 2010

MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions today announced the launch of MediaMind Version 2.0. The new ad serving and campaign management technology features several industry firsts which enable integration of data across advertising channels to boost management efficiency and return on investment.

Addressing a fragmented digital landscape, MediaMind Version 2.0 resolves the reliance on multiple platforms using one integrated system instead. For the first time, agencies will have one platform that allows online marketers to build a campaign from start to finish, including media planning, analytics and optimization across all digital channels.

MediaMind has added the following functionality to optimize media planning, buying and targeting:

Smart Planning: Revolutionizes the planning and buying process by creating additional value in all three stages of research, negotiation, and buying. Infusing performance and historical cost data within each stage allows users to plan better media opportunities. Marketers can objectively evaluate, negotiate and create a timely strategy, without any restrictions or limitations.

Smart Versioning: A set of new capabilities simplifies the planning and distribution of dynamic creative messages. Advertisers can create one master ad and define the variables and goals. Fully integrated with the ad serving processes and analytics, Smart Versioning enables advertisers to easily optimize and manage multiple creative executions according to audience profile and preferences.

Smart Trading: Fully integrated into the MediaMind platform, advertisers can flow effortlessly between ad server and exchange-traded buys with one log-in. One unified management system allows advertisers to increase their effective reach and frequency using combined data for premium and non-premium inventory.

“The growing scale and diversity of disparate digital marketing opportunities can overwhelm advertisers and agencies alike,” said Gal Trifon, CEO and Co-founder at MediaMind. “The level of integration in MediaMind version 2.0 makes it simple for marketers to communicate insights and make decisions when it counts.”

MediaMind will be presenting version 2.0 of its digital advertising platform at Digital Experience Day, a worldwide event series that begins today, and spans across 11 markets including London, UK; Madrid, Spain; New York, US; Chicago, US; San Francisco, US; Tokyo, Japan; Shanghai, China; Singapore; Sydney, Australia; Hamburg, Germany and Paris, France. To attend a session near you click here.

About MediaMind

MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

North America Media Contact:
Alice Suh
MediaMind
T: 646.723.1922
M: 347.414.4660
alice(dot)suh(at)mediamind(dot)com

International Media Contact:
Lianne Schneider
MediaMind
T: 972.9.776.0889
M: 972.523.776844
lianne(dot)schneider(at)mediamind(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4463924.htm

Location3 Media Trailblazing with Google’s Sponsored Map Icons Beta Program

Denver-based digital marketing agency assists retail based clients in participating in this new program offered on Google Maps.

Denver, CO (PRWEB) September 7, 2010

Digital marketing agency Location3 Media is an early adapter of Google Map’s sponsored map icons beta program that was released yesterday. As part of their effort to provide useful and relevant information, Google added a new feature that allows companies with multiple locations and well-known brands to include their logos directly on Google Maps, replacing the default grey icons that appear when users zoom in to an area. These colorful and recognizable logos will help users immediately pick out the businesses and brands they are looking for when browsing Google Maps.

For the past three years, Location3 Media’s local search division, Local Search Traffic, has leveraged Google Maps and Google Places offerings on behalf of our clients. Local Search Traffic clientele is made up of numerous franchise and retail based companies with thousands of locations across the country. The local search marketing company works with these franchise clients and Google to test new beta features and share feedback so that further improvements and refinements can be made.

“Our close relationship with Google benefits our clients, and we’re always pleased to be able to extend these exclusive beta opportunities on to them,” says Erik Whaley, director of Local Search Traffic. “We’re excited about this opportunity to put recognizable client logos directly on the map, and believe this will have a major effect on how searchers find local businesses.”

“Navigating Google Maps will now be more like navigating the real world,” said Matthew Leske, Google Product Manager. “Through our collaboration with Location3 Media, their clients can have a consistent brand presence on the map and promote their various storefront locations.”    

Currently, sponsored map icons are being offered as a limited beta to well-known U.S. brands with multiple locations. Public Storage, long-time client to Location3, was one of the beta participants. The logos are appearing on Google Maps on desktops at this time, and will be visible on mobile phones in the coming weeks. Participation in this beta program does not affect the visibility of business locations on Google Maps.

Google announced the sponsored map icons on Google Maps beta on their Google Lat Long Blog earlier today. Brandweek covered the new feature as well.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebgooglemaps/location3media/prweb4462134.htm

Slim9 Launches Weight Loss Pill and Websitep; Set to Become Major Player in Weight Loss Industry

Slim9.com recently announced the debut and entrance of its highly anticipated dietary supplement. The weight loss supplement is set to go on sale on a variety of Internet retail outlets.

Champlain, NY (PRWEB) September 7, 2010

Issues hindered the initial launch of Slim9 in early 2007 over concerns of intellectual property and international trademark registrations. After successfully acquiring trademarks and establishing proprietary rights of the brand, Slim9 is now set to go to market as of September 15th, 2010 via e-commerce retail outlets.

Slim9, a natural weight loss pill, which will be initially made available to customers through Amazon.com and Slim9.com, may very well achieve the projected 12% market share it intends on obtaining.

The highly anticipated weight loss supplement should arrive in retail stores in the United States by the second quarter of 2011. According to company representatives, there are no plans as of yet for the European market. Slim9 will also be unavailable to Canadian clients while the company acquires Health Canada approval and site licensing.

Slim9, as a brand, stands to gain substantial equity through existing market leverage; investors, distributors, and retailers have all been called upon to help assist in growth and brand development. Much of the success of Slim9 is dependent on using existing distribution channels of it's sister company Sinrex LLC and the acquisition of the dietary supplement by retailers.

Prospective buyers and existing pre-orders have provided a strong foundation for Slim9. More recently, a major affiliate network which had been in talks with Slim9, inked a 5-year contract, to be the exclusive provider of Slim9's Webmaster program. All in all, projections for Slim9's inaugural year appear to be strong and in excess of 3.2 million in gross revenue.

Traditional media advertising should commence as of January 2011, with over $600,000 of the companies marketing budget being allocates towards magazine, newspaper, and radio advertising. Television commercials remain unscheduled, however, they are not likely to appear on national television until the fourth quarter of 2011.

Slim9 LLC remains in talks with its partners to ensure the ultimate success of the brand. For more information, please contact Slim9 at 1-866-970-9595 or visit http://www.slim9.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebslim9/weight-loss-pill-debut/prweb4461494.htm

Telecommunication Retailer Offers Mobile Trade-In to Reduce Environmental Impact

Allphones, an Australia wide telecommunications retailer, has recently implemented a plan to allow their customers to trade in their old mobile phones in a bid to encourage recycling of the handsets.

(PRWEB) September 7, 2010

Allphones, an Australia wide telecommunications retailer, has recently implemented a plan to allow their customers to trade in their old mobile phones in a bid to encourage recycling of the handsets.

Sarah Brown, National Marketing Manager for Allphones explains, “The impact on the environment from old mobile phones being thrown out is huge. Because mobile phones are not biodegradable, they take up landfill for much longer than regular household waste and can put a tremendous strain on the environment.” She continues, “We wanted to come up with an offer that allows our customers to trade in their old phones for credit towards their new phone so we can recycle or refurbish the unwanted handsets.”

The move to offer trade ins on old mobile phones is a win-win for both customers and the environment; the credit, determined by an internal system, can save the customer money on their next mobile phone, while the handset is being disposed of in the most “green” way possible or being refurbished for future use.

The benefits also extend to Allphones as a business, as they will be able to provide their customers with a wide range of options when it comes to choosing a carrier. With brands such as Optus, Crazy John’s, Virgin, Vodaphone, Dodo, Think Mobile and 3 Mobile all available for either pre or post paid plans, customers cashing in their credit from their mobile phone trade in will not be short on choices.

ABOUT THE COMPANY: Allphones are a national telecommunication retailer committed to providing their customers with great prices and sound knowledge. In a heavily competitive market, Allphones have not only managed to be financially successful, but also maintain their integrity and plan for future growth. They believe in providing their customers with as much choice and flexibility in telecommunications all in one place.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4453574.htm

Illustrated Properties Real Estate Adopts QuantumDigital’s TriggerMarketing to Increase Agent Productivity and Profit

QuantumDigital’s TriggerMarketing helps Illustrated Properties’ agents market properties more proactively and better measure results for increased profitability

Austin, TX (PRWEB) September 7, 2010

QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced that Illustrated Properties Real Estate has launched TriggerMarketingTM, QuantumDigital’s automated neighborhood marketing program, in support of its agents.

“We feel this is a more proactive way to get our agents to market their listings, since it’s virtually automatic,” said F.F. “Chappy” Adams, President of Illustrated Properties, “The real-time lead notifications and tracking features of TriggerMarketing allow our agents to better measure the results of their marketing efforts, making their lead generation efforts more effective, and ultimately, improving our agents’ productivity and profit.”

When an Illustrated Properties agent earns a new property listing, TriggerMarketing will automatically send a message to the real estate professional’s internet-enabled mobile device prompting him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood, via QuantumDigital. If the direct mail recipient goes online to request additional information or simply reviews the landing page or website listed on the mail piece, the real estate professional is notified in real time via email and can follow up immediately.

“QuantumDigital is committed to developing marketing solutions that meet the needs and address the challenges of this highly competitive industry,” said Debbie Gurley, Vice President of Real Estate Sales, QuantumDigital. “By implementing our TriggerMarketing program, Illustrated Properties demonstrates that it has recognized the value of our latest turnkey solution and understands the benefits of providing a program to automate their agents’ overall marketing and lead generation experience.”

About QuantumDigital
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital is able to offer real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com

About Illustrated Properties Real Estate
Illustrated Properties is consistently ranked as one of the top 50 independent firms in the country by Real Trends. The firm is the largest independently owned real estate company in the Realtors Association of the Palm Beaches, and specializes in luxury real estate with an emphasis on waterfront and country club communities. A highly respected firm known for exceptional marketing skills, customer service, and intimate knowledge of the local real estate market, Illustrated Properties has established itself as a leader in residential, commercial, and business brokerage.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebQuantumDigital/IllustratedProperties/prweb4448074.htm

Anokimobi Launches ecoskin™ iPhone 4 Cover with Antibacterial Protection

A new iPhone 4 cover made in the UK from 100% recycled material and containing Biomaster® antibacterial protection

(PRWEB) September 6, 2010

Anokimobi, the UK product company behind a number of eco-friendly and innovative phone accessories has just launched the iPhone 4 ecoskin™ - a precision-made cover produced in the UK from recycled high grade plastic and impregnated with silver ions to reduce bacteria levels on mobile phones.

The ecoskin™features the same Biomaster® antibacterial protection technology used in hospitals after a recent Which Magazine report highlighted the potential for mobile phones to carry high levels of bugs.

Tom Tranter, Director of Anokimobi says: “Our existinge-pouch™ range of pouches and cases already addresses issues that our customers feel strongly about, being made from recycled plastic, organic cotton and bamboo.

“But we were surprised by what Which Magazine discovered about bacteria on phones and we have worked with the producers of Biomaster® to get this advanced hygiene technology into our products.“

The ecoskin™ continues Anokimobi’s tradition of being environmentally friendly as both the cover and its packaging are made from recycled materials and can themselves be recycled. Furthermore, the product, unlike virtually all its competitors, is made entirely in the UK thus also reducing its carbon footprint.

Tranter adds: “We know that as well as addressing their values and concerns, our customers want a great-looking and well-made product. We’ve ensured that the ecoskin™ is a superb fit and allows access to all the usual iPhone 4 functions; it’s precision manufactured in the UK by the same company that makes components for Aston Martin.”

ecoskin™ key features

•     Manufactured in the UK
•     Made with 100% recycled high grade plastic
•     Antibacterial Biomaster® – Silver Additive
•     Precision moulded using the latest techniques
•     Packaging made from recycled materials
•     Available in range of 3 colours: pink/black/clear
•     Allows charging while still in the case
•     UV resistant
•     Low carbon footprint

Notes for Editors

Mobile phones and bacteria

A Which Magazine report published on 27 July 2010 stated: “Mobile phones can harbour on average 18 times more living bacteria than a flush on a gents' toilet, Which? has discovered.” The report can be accessed at:
http://www.which.co.uk/news/2010/07/how-clean-is-your-mobile-phone-221545

“Bacteria 'lingers on the surface of a phone which could then be passed on to other people if they held the handset to look at photos or other applications”
Telegraph, 28th July 2010

“The findings from a sample of phones taken by Which Magazine suggest 14.7 million of the 63 million mobiles in the UK today could be potential health hazards due to bacterium levels.” Daily Mail, 30th July 2010

Biomaster®
To guard against germs and bacteria for the lifetime of the cover Biomaster® is added to the ecoskin™ material; the same silver based additive used for many medical devices and proven to decrease bacterial levels by up to 99.9%. Biomaster® is produced by Addmaster (UK) Ltd of Stafford. A detailed explanation and video of how silver ion technology fights microbial contamination can be seen at: http://www.biomasteradditives.co.uk/benefits

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebecoskin/iphonecover/prweb4449994.htm

FIRST LOOK SESSIONS™ Presents The 2010 Golden Mic Competition - Hosted By Italy's Own Platinum Producer Goldhands

"FIRST LOOK SESSIONS™ Is Fresh On The Scene... Crispy & Clean!" The first of its' kind, the Golden Mic Competition is an online hip hop battle sure to draw hype, specifically from the independent artist community. Eliminating loopholes and industry stigma and having done the necessary work, First Look Sessions™ and affiliates are providing a virtual, (no pun intended) once in a lifetime opportunity to the world.

New York, NY (PRWEB) September 6, 2010

The first of its' kind, the Golden Mic Competition is an online talent battle sure to draw hype, specifically from the independent artist community. Eliminating loopholes and industry stigma and having done the necessary work, First Look Sessions and affiliates are providing a virtual, (no pun intended) once in a lifetime opportunity to many. With the skill and production of Italian, Platinum Hip-Hop Producer Goldhands Demassis, willing contestants can choose from three original, distinct tracks to dissect and create a masterpiece. Inspired by true hip-hop legends, Goldhands has been a household name overseas circulating beats and producing tracks  for over 10 years. With features ranging from MTV Europe to The Source, XXL to MTV2, its' about time the United States recognize his dedication to the culture and affinity or making hits. With a wrap sheet of collaborations under his belt and a lifetime of inspiration, it is safe to say Goldhands would rather die than disappoint.  

With the same mindset and the arena for success, First Look Sessions and Goldhands are allowing one lucky contestantto prove they have what it takes to succeed in this cutthroat industry. For as low as $19.99, contestants have three packagechoices to take advantage of and increase their chances at winning the grand prize. First Look Sessions has made it easierthan ever for artists to pay, record, and submit final tracks for consideration through the Golden Mic Competition website.Contestants wishing to enter tracks for consideration will have until Nov. 30th at 12am EST and the winning entry will be selected on Dec 25th 2010. One individual will be selected and win a package worth $5,000* courtesy of United Sound Music Group that includes a First Look Artist Development Package which will include, a roundtrip flight to New York City from anywhere in the world, a studio session to professionally record the winning track, a top quality music video to accompany the selected track, a professional EPK submitted to select major labels, an abundant Promo package and More!

About FIRST LOOK SESSIONS™
First Look Sessions is an independent artist's best friend and the answer to fans' and A&Rs' prayers - the culmination of a concept designed to enlighten enthusiasts, expose raw skill, and revitalize the music industry. First Look Session's parent company, United Sound Music Group, strives to provide independent artists with the resources and a platform to excel in the mainstream spotlight and entertainment industry long-term. With the music industry more concerned about quantity than quality, it is important that artists create their own niche and go after the dream that divides purpose from paycheck. First Look Sessions creates a vibe and atmosphere for artists to showcase their talent, establish and build a fan base, and garner solid, national exposure that is nearly impossible in today's economy.

An all-inclusive site, First Look Sessions is looking to showcase drive, potential, and overlooked individuals who would otherwise be grinding for a lifetime. Erasing the blur between progress and stagnation, First Look Sessions creates a space that allows for both positivity and constructive criticism. As CEO, Aron Ciafullo explains, "We want First Look Sessions to be a household name, not just for artists but for individuals in the industry. We're looking to create a major buzz from the beginning. First Look doesn't have to set itself apart from others, we are our own competition." FLS will start on the East Coast and then expand westward as the company continues to grow.

Keeping up with the demands in today's music world driven by social media, blogging, and online interaction, First Look Sessions will be using a new video broadcasting platform called VOKLE™ to provide an internet-based arena to showcase the most promising and overlooked independent talent. Each artist is sure to get the attention and feedback necessary to propel a career or instate perseverance. With featured artists such as Rah Grizzly, Kelli Renée, Deena Jonez, Pearl Gates and ANatural, United Sound Music Group has had notable success developing and cultivating not just artists, but a brand.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebFIRSTLOOKSESSIONS/GMC2010/prweb4463314.htm

PrintRunner.com Creates Refer-a-Friend Program to Reward Referrals with Mini Laptops, Cash and Other Prizes

Online printing company PrintRunner.com has launched the new Refer-a-Friend program on their website and Facebook fan page to reward referrals with cash, prizes such as mini laptop computers or charitable donations. In addition, the newly referred customer will receive a discount on PrintRunner.com's high quality printing services, including everything from custom business card printing to business brochure printing.

Los Angeles, CA (PRWEB) September 3, 2010

Online printing company PrintRunner.com has launched the new Refer-a-Friend program on their website and Facebook fan page to reward referrals with cash, prizes such as mini laptop computers or charitable donations. In addition, the newly referred customer will receive a discount on PrintRunner.com's high quality printing services, including everything from custom business card printing to business brochure printing.

The Refer-a-Friend program, which officially went into effect on July 1st, relies on PrintRunner.com customers to “like” the company's official Facebook page, located at Facebook.com/PrintRunner. They can then direct others in need of custom print materials to the page, where those who have been referred can cite the name of the person who suggested PrintRunner.com to them.

“This is a great program to earn a reward for referring a friend, as well as for saving your friends additional money off our already low prices,” says PrintRunner.com CEO Mike Zaya. “The person being referred will receive a discount coupon code automatically.”

Those who successfully refer new customers who go on to use the company's services are eligible to receive either $10 cash, payable directly to their PayPal account, a gift certificate for Amazon or Target, or a $10 charitable donation to the Make A Wish Foundation or the American Red Cross.

In addition, the Refer-a-Fan Contest on PrintRunner.com's Facebook page asks fans to suggest the page to friends in exchange for an entry into the contest. Prizes range from a $50 Target gift card to a $10 Starbucks gift card, and all participants will be entered into PrintRunner.com's monthly iPad or Mini Laptop giveaway automatically. The Refer-A-Fan Contest is currently underway and will be open to entries through the end of each month. More details can be found at PrintRunner's Facebook page.

About PrintRunner.com
PrintRunner.com is a leading full-service, high-quality printing company located in Chatsworth, California. PrintRunner, Inc. was established with little more than a small press and a dream. Now, over ten years later, PrintRunner.com is one of the foremost quality printers in Southern California, best known for their affordable prices, superior print quality, attentive customer service and quick turnaround times. PrintRunner boasts a state-of-the-art pre-press department, including direct-to-plate systems and a unique color system that sends electronic color profiles direct to their Komori and Heidelberg presses, the best in the industry. Their commitment to providing excellent service to their customers has resulted in tremendous growth for the company over the past few years. PrintRunner.com was included in Inc. Magazine's list of the 5,000 fastest growing private companies in the United States in both 2009 and 2010.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebprintrunner-printing/refer-a-friend/prweb4457074.htm

Pharmaceutical Company, Allergan, to Pay $600 Million & Enter Guilty Plea to Settle Charges of Off-Label Marketing of Botox®

The pharmaceutical company Allergan, Inc., entered into a $600,000,000 settlement and agreement to plead guilty after a Federal investigation into illegal marketing practices of Botox. The investigation was aided by Albert Hallivis, company employee turned whistleblower, who was represented by Jay Holland ("jholland@jgllaw.com) and Brian Markovitz ("bmarkovitz@jgllaw.com") of Joseph, Greenwald & Laake, P.A. (www.jgllaw.com).

Rockville, MD (Vocus) September 3, 2010

The pharmaceutical company Allergan, Inc., entered into a $600,000,000 settlement and agreement to plead guilty after a Federal investigation into illegal marketing practices of Botox (United States ex. Rel. Albert Edward Hallivis, United States District Court for the Northern District of Georgia, case #1:09-CV-3434-WSD). The investigation was aided by Albert Hallivis, company employee turned whistleblower, who was represented by Jay Holland and Brian Markovitz of Joseph, Greenwald & Laake, P.A.. Hallivis, who remains employed by Allergen, revealed to federal investigators that the company was urging doctors to prescribe Botox to treat for uses not approved by the Food and Drug Administration (FDA). The practice, known as “off-label” marketing, is prohibited by federal law.

As part of his job as sales representative, Hallivis was expected to market “off-label” uses for Botox as a way to increase sales. Hallivis, troubled that he was asked to violate federal law, called FDA's Help Line.    Thereafter, Hallivis filed a whistleblower lawsuit under the False Claims Act and assisted the Department of Justice as well as the FBI by providing key information about Allergan's illegal practices.

The FDA approves drugs for specific uses. But doctors, in their reasonable discretion, can prescribe drugs for uses that are not FDA approved. However, drug companies are prohibited from promoting drugs for uses not approved by the FDA as “safe and effective.” The federal government determined that Allergen’s marketing of “off-label” uses resulted in illegal Medicare and Medicaid reimbursements. “Whistleblowers are key to uncovering and prosecuting fraud and illegal activity against the government. Often, employees fear retaliation from employers but there are laws protecting whistleblowers from retribution,” said attorney Jay Holland, who represented Hallivis. Mr. Markovitz added, “The FDA’s approval process is completely undermined by off-label marketing. Not only are patients put at risk, but in this case, the government found that Allergen’s actions cost the government hundreds of millions in Medicare and Medicaid reimbursements.”
Allergan, Inc., based in Irvine, California, will pay the federal government and numerous states a total of $600 million as part of the settlement of three False Claims Act whistleblower lawsuits. At the same time, Allergan has agreed to plead guilty to a criminal charge involving off-label marketing of the drugs.

Today's settlement covers all three whistleblower lawsuits. Holland and Markovitz praised the work of Assistant U.S. Attorney Sally Molloy and Randy Chartash, Chief of the Economic Crime Section of the Northern District of Georgia, and their office, as well as officials and attorneys in the Department of Justice, including Edward Crooke, in reaching this result.

Joseph, Greenwald and Laake, P.A. is a 34-lawyer firm, with offices in Greenbelt and Rockville, Maryland. The firm, one of the largest and oldest in suburban Maryland, emphasizes effective legal representation and outstanding service to clients, including whistleblower claims. For more information about Joseph, Greenwald and Laake, P.A. and whistleblower cases, see www.whistleblowers.net, and http://www.jgllaw.com/CM/Labor/False-Claims-Act-Qui-Tam.asp.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4455274.htm