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$50,000 Gay Wedding Gift to Celebrate New Argentina Equal Marriage Laws

Next month new marriage equality laws will allow lesbian and gay people the right to marry in Argentina. Out Now has just announced it is to make a special donation gift to the City of Buenos Aires - a $50,000 training package of their GayComfort certification program, providing unlimited staff LGBT sensitivity training for the city's tourism and hospitality sector.

Buenos Aires, Argentina (PRWEB) July 29, 2010

In two weeks time, lesbians and gay men living in Argentina will begin to legally marry, and the city of Buenos Aires has just received a wedding gift worth more than $50,000 to celebrate.

The move has been welcomed by the City of Buenos Aires Tourism Ministry - as Out Now, a global specialist gay marketing agency, has just donated over $50,000 worth of staff training to help educate the city's tourism and hospitality sector on how to deliver customer service which best understands lesbian and gay travelers needs.

In announcing the gift, Out Now's CEO - Ian Johnson - said his company was honored to thank Argentina for taking such an important step for gays and lesbians worldwide. He announced that Out Now is to make its GayComfort program widely and freely available to the tourism sector - right across Argentina's capital city, Buenos Aires.

"The importance of next month's move to equality for lesbian and gay people living in Argentina cannot be overstated," Johnson says. "By this one action, Argentina has sent a signal to the world that this is a modern country, where equal means equal - for all its citizens."

"As a result, lesbian and gay people around the world are now more likely to add Buenos Aires to the top of their tourism hit-list," Johnson said.

"Out Now is delighted to make our leading industry-standard GayComfort training and certification program available to all of Buenos Aires' hotel sector - at no cost," Johnson said. "It is our way to say thank you for taking this step - which inspires gay and lesbian people in the country, in the region and around the world."

Buenos Aires becomes the first Latin American city to become certified in Out Now's GayComfort training and certification program. Other GayComfort certified cities also include Berlin, Tel Aviv, Stockholm, Helsinki and Australia's Gold Coast.

GayComfort certification sets the standard in training staff on LGBT (lesbian, gay, bisexual and transgender) sensitivity issues. By preparing frontline staff, hotels learn how to deliver enhanced customer service to meet the travel concerns of lesbian and gay travelers when on vacation.

Many of the world's leading hotel brands at locations around the world are also already part of this program. Leading global tour operators - including Air Canada Vacations, Mark Travel Corporation and TUI - are also partners in the GayComfort program.

About Out Now

Out Now is a global LGBT market specialist with two decades of marketing experience relied upon by leading brands including IBM, Toyota, TUI, Lufthansa, German National Tourist Office, Merck, Sony Music, Barclays, Lloyds TSB and Citibank.

About GayComfort

GayComfort is a trademark of Out Now. It delivers online training in four languages (Spanish, French, German and English) to tourism and hospitality staff working around the world. It is designed not to treat gay customers differently, but to treat them the same as all other customers - as equally worthy of respect as valued customers. GayComfort training leads to hotels becoming GayComfort certified so that lesbian and gay customers can 'know before they go' where to stay on vacation.

FURTHER INFORMATION:

Ian Johnson, CEO, Out Now
info(at)OutNowConsulting(dot)com
www.OutNowConsulting.com
www.GayComfort.com

Phone:
+55 - 11- 3020 3429
+1 - 310 - 878 4878

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebgay/marriage/prweb4314164.htm

Harvard’s ‘Moon’ Rising on The CTAM Summit

Educator, Author Will Challenge Conventional Marketing and Branding Strategies

Alexandria, VA (Vocus) July 29, 2010

The Cable & Telecommunications Association for Marketing (CTAM) announced today it has secured sought-after Harvard Business School Professor Youngme Moon as the latest in a growing list of speakers who will share their insights on business, technology innovation and marketing with CTAM Summit attendees, October 18-20, 2010, in New Orleans.

As the author of “Different: Escaping the Competitive Herd” Moon asserts that today we have more of everything; more brands, more products and more choices. And she questions whether it has become a blur of similarity.

“Professor Moon’s work as both an author and educator has illuminated how focused we are on standing out in the crowd,” said Char Beales, president and CEO, CTAM. “In a world where most consumers can have more than they want or need, she explores what it means to be meaningfully ‘different.’”

For professionals working to differentiate their companies in the hypercompetitive world, Moon’s ideas will challenge conventional marketing and branding tactics. Summit attendees will be encouraged to radically-change their mindsets to reach consumers.

Moon’s research focuses on innovative consumer marketing strategies, and her ideas have been published in numerous journals, including; the Harvard Business Review, Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology. She has published case studies on companies such as Microsoft, Sony and Intel.

Moon joins American Red Cross CEO Gail McGovern and Rita Benson LeBlanc, owner and executive vice president, New Orleans Saints, as Summit keynoters. Cable executives and industry leaders converging in the Big Easy for the CTAM Summit will also come face-to-face with additional high-level speakers who will share their perspectives on business innovation, consumer marketing and technology advances. Participants will hear what matters, from those who matter, in the Summit’s myriad forums designed to positively influence the professional growth potential of CTAM members and other attendees.

Summit Co-chairs are Jon Hargis, executive vice president, marketing and advertising, Cablevision Systems Corp., and Janet Rollé, executive vice president and chief marketing officer, BET Networks.

For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
703.837.6541

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 5,000 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebCTAM/Summit/prweb4325824.htm

ERA Strongly Supports Representative Hodes’ Bipartisan Leadership Protecting Electronic Retailers

Julie Coons, ERA’s president and CEO, speaks out in support of resolution offered by Representative Hodes.

Arlington, VA (PRWEB) July 29, 2010

Julie Coons, the president and CEO of the Electronic Retailing Association (ERA), made the following statements regarding today’s bipartisan resolution offered by Representative Paul Hodes (D-NH) in opposition to the forced collection of remote sales taxes.

“New Hampshire can be proud of Representative Hodes’ strong and innovative leadership in protecting small businesses, Internet entrepreneurs and other electronic retailers as they continue to recover from the recent financial hardships associated with the recent economic crisis,” said Coons. “The last thing Congress should do is pass legislation that would upset the current open and fair e-retail environment by imposing new onerous and burdensome tax collection schemes on hundreds of thousands of electronic retailers across the country.”

ERA and its collective membership urge Congress to protect the e-retailer ecosystem by supporting Representative Hodes’ bipartisan efforts to ensure that these entrepreneurs thrive as they create jobs and help stabilize the economy.

Representative Hodes’ bipartisan resolution shows that there is real and growing opposition to H.R. 5660, authored by Representative Bill Delahunt (D-MA), attempting to force the collection of remote sales taxes. H.R. 5660 would allow the 24 states which have adopted the Streamlined Sales and Use Tax Agreement to require out-of-state sellers to collect tax, whether they have a physical presence of any kind in the state or not. Currently, remote retailers are only required to collect sales tax from out-of-state customers if they have a physical presence, such as a brick-and-mortar store. Under the 1992 U.S. Supreme Court Quill v. North Dakota decision, the court found that the 45 state and 7,600 local sales tax systems across the country were too complicated for a retailer realistically to know how much tax to collect and remit.

“ERA believes that H.R. 5660 is a misguided Internet tax scheme that constitutes a heavy blow to electronic retailers by imposing significant new costs and regulatory burdens as they struggle to survive in these harsh economic times,” said Coons. “We continue to believe that these misguided efforts would effectively end the robust e-commerce marketplace that consumers in the United States enjoy, while also reducing consumer choice.”

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, Discovery Communications, Gaiam, Guthy-Renker Corporation, HSN, Oak Lawn Marketing,Telebrands, ShopNBC and Thane. For more information about ERA, please visit www.retailing.org.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4323754.htm

Bandwidth Music - Technology Conference Announces Additional Digital and Music Industry Speakers

The Bandwidth Conference explores the ever-evolving music experience with a focus on the industry and how people discover, purchase, and interact with music. Speakers from mSpot, Warner Bros. Records, Gracenote, Rovi, UMGD, Twitter, Cisco Media Solutions Group and others to take part.

San Francisco, CA (PRWEB) July 29, 2010

The Bandwidth Music - Technology Conference, the annual gathering of music, digital music, technology and media professionals, has announced additional speakers. The conference will take place on August 19 and 20, 2010 in San Francisco.

Speakers will lead boardroom style sessions where attendees can take part in the conversation. Bandwidth explores the evolving musical experience -- how people discover, purchase, interact with, and are exposed to new music -- with a focus on marketing, fan behavior, current trends, and future forecasts.
Speakers announced to be part of Bandwidth 2010 include:

• Daren Tsui, CEO and Co-founder, mSpot, Inc.
• Jeremy Welt, SVP New Media, Warner Bros. Records
• Aaron Ford, VP, Music Industry Relations & Business Development, Grooveshark
• Stephen White, Senior Vice President of Product and Content Management, Gracenote
• Michael Papish, Product Development Director, Rovi
• Ted Cohen, Managing Partner, TAG Strategic

They join previously announced speakers Zeeshan Zaidi, Chief Operating Officer, LimeWire; Larry Weintraub, CEO and co-founder, Fanscape; Kelli Richards, President & CEO, The All Access Group; Adam Farrell, VP of Marketing, Beggars Group; Gregor Dodson, Director of Product Management, IODA; Rich Bengloff, President, A2IM; Gabe Beneveniste, CEO, SonicLiving; Kristen Bender, Director, Digital Product Development, UMGD; Matt Graves, Communications Director, Twitter; Lee Hammond, Interscope Geffen A&M Records; Brad Navin, Chief Executive Officer, The Orchard; Tricia Rice, Director of Digital Media, Welk Music Group (Vanguard Records/Sugar Hill Records); David Katznelson, President, Birdman Recording Group; Jonny Sabbath, Director of Social Media, William Morris Endeavor Entertainment; and Daniel Scheinman, Senior Vice President and General Manager of the Cisco Media Solutions Group.

Also previously announced is a featured conversation with Jac Holzman. Mr. Holzman was the Founder, Chief Executive Officer and Creative Head of Elektra Records (1950) and Nonesuch Records (1964), and he was instrumental in the careers of The Doors, Bread, Love, Carly Simon, Harry Chapin, Iggy & The Stooges, Queen and numerous others. 2010 marks the 60th Anniversary of the founding of Elektra Records.

Additional information can be found at http://www.bandwidthconference.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4323034.htm

2010 ERA D2C Convention Keynote Speaker Named

Love Goel to speak on multichannel retailing.

Arlington, VA (PRWEB) July 29, 2010

The Electronic Retailing Association (ERA) has announced that Mr. Love Goel, chairman and CEO of GVG Capital Group, will deliver the keynote address at the 2010 ERA D2C Convention, held September 21-23 at the Wynn Las Vegas.

Known as the “father of multichannel retailing,” Mr. Goel—while in his 20s—transformed Macy’s and Fingerhut into two of the top-three multichannel retailers in the world. He is the only CEO ever to have built three Internet start-ups into billion-dollar companies. He has advised many of the world’s most successful and iconic brands, including Wal-Mart, Google, Apple, Nike, Amazon, Starbucks and Walgreen’s, among many others. At GVG Capital, Mr. Goel has acquired 25 multichannel retail organizations and amassed more than $30 billion in shareholder value.

“We’re thrilled to have Mr. Goel deliver the keynote at this year’s ERA D2C Convention,” says Julie Coons, president and CEO of ERA. “As his experience so dramatically indicates, he is uniquely positioned to help our attendees understand the new rules for success in a retail environment that’s transforming on a daily basis.”

Mr. Goel’s presentation is titled “Innovation 3.0: Winning Customers in a Multichannel World,” and will be delivered at 9:00 a.m. on Wednesday, September 22. New to the 2010 ERA D2C Convention, the keynote address is open to all attendees. Both All Access Pass and Show Floor Only Pass holders are invited to attend this compelling session.

For more information about the 2010 ERA D2C Convention, its robust education program, tradeshow, networking events and other activities, please visit D2Cshow.org.

About the 2010 ERA D2C Convention
The Electronic Retailing Association's 2010 ERA D2C Convention is the 20th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 3,200 attendees and over 100 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit www.D2Cshow.org.

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit www.retailing.org.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4322574.htm

Web Outsourcing Company 365Outsource Expands Philippines Outsourcing Operations with Launch of New Services

365Outsource introduces new services as part of its web outsourcing suite. The Philippines outsourcing firm now offers white label SEO and other IT outsourcing solutions to complement its existing search engine marketing operations.

(PRWEB) July 29, 2010

Makati Business District - Manila, Philippines SEO outsourcing company 365Outsource recently released a new suite of services aside from its usual market niche in search engine marketing. These services form part of a program to provide complete business solutions for firms doing business over the internet.

The newly launched services are featured in its website, which has been overhauled to fit consumer needs. These services include white label SEO and IT outsourcing solutions. Web outsourcing companies will find these to be suited to their demands.

White label SEO is a form of brand-less SEO outsourcing. Webmasters and internet design firms can use this service with their brand and offer it to their clients. This effective search engine marketing service can generate revenue and build business for webmasters, consultants and web designers.

Other IT outsourcing solutions from 365Outsource include site content writing, a service that is part of its Philippines outsourcing suite. Professional webmasters take charge of writing the content of client websites, blogs, and article needs and publishing these to assist in SEO. Site moderation and numerous other services are provided for firms interested in market research and analysis. Technical support is also available for web outsourcing projects.

The 365Outsource website features a streamlined presentation of services and their descriptions. Potential clients can get a quote within 24 hours by submitting their information and service requests on 365Outsource’s Contact Us page. A complete list of all services is also found on the bottom of each page to make information easily accessible to clients.

SEO outsourcing services still remain the company’s niche, even as it expands its capabilities. Link building, content writing, and submission services form part of its overall web outsourcing strategy, complementing its new products. Its search engine marketing operations served as the main competency of the company, leading to its expansion into different areas.

365Outsource can be contacted through its web outsourcing website or directly by phone at (415) 685-4400. 365Outsource is a high tech web outsourcing provider that combines innovation with a high touch approach to its clients. For more information, go to www.365outsource.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4297234.htm

White Horse Wins Four Digital Marketing Industry Awards

White Horse received four more industry awards recently bringing the agency's total to seventeen in the last twelve months.

Portland, OR (Vocus) July 29, 2010

White Horse, a 30-year old privately held digital agency, today announced receipt of four industry awards. Recognizing the agency’s digital innovation for clients Columbia Sportswear, Mountain Hardwear, Loyola University Health Systems, and Kindercare, the awards bring the agency’s total to seventeen in the last twelve months.

“Through the convergence of new and traditional media, White Horse creates brand experiences that fuel business results,” said Eric Anderson, VP of Marketing. “Receiving these awards underscores that you don’t need to be a big agency to deliver excellence. As a small agency that has pioneered a long string of industry firsts, we focus on providing premium value and service to our clients.”

Mountain Hardwear’s/Emerging Media and Social Media
Silver Award in Emerging Media, Summit Creative Award Competition

Kindercare/Each Day/Best Education Rich Media Online Campaign
Best Rich Media Online Campaign, 2010 Internet Advertising Awards Competition

Loyola University Health/Hospitals
Outstanding Achievement, Interactive Media Awards

Columbia Sportswear Pioneers/Integrated Campaign
Visionary Award, Summit Emerging Media Award

To encourage continued learning and knowledge sharing among marketers, White Horse launched the B2B Brain Trust in early 2010. Offering the industry’s largest collection of free B2B digital marketing resources, the B2B Brain Trust houses dozens of free Webinars, podcasts, videos and reports. White Horse has made the Inc. Magazine’s fastest-growing private companies for four consecutive years. Named the 36th fastest growing Oregon company in the 2009 Portland Business Journals annual ranking, White Horse has been acknowledged as a top Oregon business for the last seven years.

About White Horse
White Horse is a 30-year-old digital marketing agency that wants to expand your notion of the word “digital.” White Horse pursues the convergence of new and traditional media, from display ads with embedded video to print ads with QR codes, and Web sites that extend social reach. White Horse services include Web design, integrated marketing, technical engineering, emerging media, and audio/video production. Visit the White Horse Resource Center for free educational webcasts, podcasts, videos and white papers.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4324184.htm

New White Paper Marketing Book Explains How to Get More Sales Leads with Less Effort

Marketers and business leaders are looking to find new and more effective ways to promote products and services and to attract qualified sales leads and white paper marketing is the right tool for many types of companies.

Fuquay Varina, NC (PRWEB) July 29, 2010

White paper marketing programs can generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Unfortunately, many white paper marketing programs are not done correctly. We have reviewed thousands of white papers for our white paper hosting service. Many have poor designs, are targeted wrong, and only offered limited options, if any, for reader response!

To help companies create effective educational marketing campaigns, we’ve created this book, which explains 10 steps to researching and writing effective white papers and 17 key promotional methods, as well as how to design response channels that capture and qualify sales lead information.

This book covers the white paper marketing model, explains how to correctly define white paper marketing objectives, lists key white paper distribution channels and important white paper development steps, and explains how to gather and write effective content, ways to get white papers listed on other sites (syndication), effective ways to promote white papers, methods that can be used to measure marketing success, the white paper management process, white paper economics, white paper sponsorship options, and the key roles of people on a white paper development team. The book includes 10 appendices that include a white paper sample press release, a development worksheet and a sample white paper.

White Paper Marketing, ISBN 1-932813-80-2, is a 268 page, 7.5” x 9.25” soft cover book containing 89 illustrations, tables and an index. It is available in printed or in electronic form (the electronic form has color diagrams).

Book Tutorial (91 Slides)

Sample Book Section (20 pages)

Book Cover Image

Book Details (Description, TOC)

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4323884.htm

Renegade Racing Partners with Sport Chalet and New Balance to Produce the Only Half Ironman Distance Triathlon in Los Angeles County

Renegade Racing recently signed a sponsorship agreement with retailer Sport Chalet to be the Title Sponsor of the Magic Mountain Man Triathlon & Run (M3) on Sunday, October 10, 2010. New Balance is the Presenting Sponsor of the event. Renegade Racing, Sport Chalet and New Balance will jointly promote the event throughout Southern California.

Irvine, CA (PRWEB) July 29, 2010

Irvine based race management company Renegade Racing recently signed a sponsorship agreement with La Canada, CA retailer Sport Chalet to be the Title Sponsor of the Magic Mountain Man Triathlon & Run (M3) on Sunday, October 10, 2010. As part of the deal New Balance, a Boston, MA shoe and apparel company, is the Presenting Sponsor of the event. Renegade Racing, Sport Chalet and New Balance will jointly promote the event throughout Southern California.

“We understand the importance of competition,” said Craig Levra, Sport Chalet Chairman and CEO. “Our running and triathlon customers are dedicated to their sport, so we set out to offer them a unique opportunity to compete. Through our partnership with Renegade Racing and our vendor New Balance, we are pleased to offer Los Angeles’ only long distance triathlon: 1.2 mile swim, 56 mile bike and 13.1 mile run, along with an Olympic distance triathlon, plus a 5K and 10K run in Santa Clarita, California. We are looking forward to our first Magic Mountain Man Triathlon and Run.”

“New Balance is excited to be involved in the Magic Mountain Man Triathlon and Run, which celebrate the spirit of competition and personal achievement,” said Chris Keddy, channel marketing coordinator, New Balance. “These races resonate with all levels of athletes and will enable us to continue to highlight our innovative footwear and apparel and unique brand attributes.”

The M3 includes a half Ironman distance triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run), Olympic distance triathlon (0.93 mile swim, 24.8 mile bike, 6.2 mile run) and 5K and 10K runs. Triathlon participants will start the event at Castaic Lake and then bike through roads in the greater Castaic area before finishing in Santa Clarita. The triathlon run and the 5K & 10K will be held on the streets and bike paths in Santa Clarita.

Building on the success of the 2009 inaugural M3 events, Renegade Racing expects to draw professional and celebrity triathletes to this year’s event. Last year professional triathlete Kirk Nelson, of Boulder, Colorado, grabbed the first place title overall, with a time of 4:31:32. "Coming from Colorado, I've always hoped someone would put on a triathlon with a challenging, mountainous bike course, rather than the traditional rolling or flat bike courses most races offer -- the M3 Bike course was far and away the most challenging bike course I've ever raced!”, said Nelson of his experience of the M3 Tri.

“We are excited to partner with Sport Chalet and New Balance on the M3 events. Their involvement will help grow this event as one of the premier triathlons in Southern California,” said Jonathan Pauley, Race Director for Renegade Racing. “It is currently the only half Ironman distance race in Los Angeles County, and Santa Clarita is an ideal location for such an event. The event will be a remarkable experience for our athletes.”
Photos of 2009 event available upon request.

For additional information contact:
Jonathan Pauley
Renegade Racing
Phone: 949-975-1812
Fax: 949-975-1814
www.magicmountainman.com

Renegade Racing produces running, triathlon and adventure sports events
throughout Southern California.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmagicmountainman/07/prweb4322674.htm

Long Island Aerial Advertising Available Exclusively Through AirSign

AirSign is pleased to announce that they are now the exclusive handler of aerial advertising in the Long Island area.

Long Beach, NY (Vocus) July 29, 2010

AirSign is pleased to announce that they are now the exclusive handler of aerial advertising in the Long Island area. Though the term ‘aerial advertising’ may not be familiar to everyone, most have seen a banner or billboard flown behind an airplane advertising a company or promoting a product or an event.

Many agree that Long Island, New York is ideal for making this type of advertising effective. With a population of eight million, Long Island, NY ranks as the 17th most populous island in the world. At just 1400 square miles, the population density of Long Island is a whopping 5,700 people per square mile, excluding tourists. This is significant when comparing this number to the US average of only seventy-six people per square mile. (Only Japan, India, and a few smaller countries have population densities greater than 1000.) Customers say, “This means that large numbers of people are sure to see any banner ad that is flown over just about any portion of the island.”

Further, the summer weather is perfect for outdoors activities. The warm, humid climate draws people to sandy beaches, parks, and professional sports arenas to relax or enjoy various forms of recreation. The twenty colleges and universities on the island house thousands of outdoor-loving students who are advertising targets to many businesses. “These conditions are perfect for this type of advertising,” says Patrick Walsh, President of AirSign, Inc. “Any ad we pull behind a plane, whether a banner or a billboard, is sure to be seen and read by hundreds of thousands of people.”

Further, Long Island is an ideal place for businesses to flourish. In fact, Long Island is home to the East Coast's largest industrial park, the Hauppauge Industrial Park containing over 1,300 companies and employing more than 55,000 Long Islander residents.

“We are excited to be able to provide effective mass media advertising for these companies,” Walsh states. “Many companies have never considered the option of advertising overhead. But the testimonials of others who have tried it tell us that banner ads are both effective and inexpensive, especially when considering the potential population outreach. And now AirSign is the exclusive provider of Long Island aerial advertising for these businesses.”

The AirSign.com website states, “Matching the outdoor attractions to effective advertising for these businesses (on Long Island) makes aerial advertising a perfect marriage. Think of the name of your business displayed on a 70 feet banner and pulled back and forth over the beaches, sports arenas, concerts, or parks this summer!” AirSign’ satisfied customers say, “The ad literally speaks for itself. The drone of the plane gets people’s attention, and the seven-foot letters are easy to read. It is almost guaranteed that everyone outdoors will read the banner or billboard multiple times.”

AirSign Aerial Advertising is an experienced company that has been dealing in aerial banner and billboard advertising in other parts of the country since 1996. Their staff is famous for its friendly and helpful assistance. “AirSign is equipped to handle everything,” Walsh states. “We can design your banner as well as print, display, and store it for future use.”

The presence of AirSign in the Long Island area is certainly a golden opportunity for companies who want to spread their name or product to a large number of residents and visitors in a small amount of time.

About AirSign Aerial Advertising:
AirSign (http://www.airsign.com) is a leading, full-service, nationwide aerial advertising agency that has been providing custom design, printing and flying of aerial billboards, aerial banners, and logo boards since 1996.

For more information, please contact:
Patrick Walsh
AirSign Aerial Advertising
888-645-3442

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebairsign/aerial-advertising/prweb4322594.htm

A British Accent Wins Over U.S. Consumers

What is it about the British accent that is so irresistible to American consumers?

New York, NY (PRWEB) July 29, 2010

Elizabeth Chatsworth is a BBC trained British voice talent who lives in Norwalk, Connecticut and records professionally in New York City. We asked her about the special allure of the English language when spoken by the English.

"That is an interesting topic" she said "I'm very lucky that I have actually been able to base my commercial career on the fact that there is a captivating quality about the British accent that appeals to Americans. There is a widespread perception that the classic English accent sounds rather sophisticated.

There is also a certain glamour and panache associated with the British accent. In the Bond movies, for instance, James Bond is the dashing hero with a witty comment at every turn. That wit coupled with a charming accent is at the heart of the Bond appeal.

Of course," she smiled, "those stylish suits don't hurt either!"

Elizabethhas found good use for her own British accent recording voiceovers for wide variety of products and services across the world, from bespoke suits to the inimitable MINI. Formally trained by the BBC, she learned early in her career that there are many types of British accents.

"There's Yorkshire, Liverpudlian, Cockney, Scottish and Welsh, and that's just for a start. As an actor, I've learned all of those accents and I can use them to give different tones to products.

For instance, perhaps you want to promote your product with a Judi Dench inspired RP accent to give an air of class and authority. Or perhaps you would like a cheeky, friendly Cockney accent like that of the GEICO gecko. A Yorkshire accent gives your product an honest, down to earth type of feel. Even the caustic wisecracks of Simon Cowell have a certain charm when delivered with his RP pronunciation. The beauty of using the right accent is that they work subliminally to support your products branding whether on a commercial, video or website."

Elizabeth was recently recognized for her own voice work when she was accepted to join the prestigious Society of Accredited Voice Over Artists (SaVoa).

Did her British accent help?

"I'm sure it didn't hurt" she laughed, "but there are stringent tests for vocal delivery and audio quality that even the right accent can't help you pass."

It's good to know there are, at least, some limits to the captivating power of a British accent!

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About Elizabeth Chatsworth:

Elizabeth Chatsworth is a professional British voice talent who creates voices for commercials, animation, computer and video games, educational software, telephone systems, videos and websites. Learn more about Elizabeth (and hear her voice) at www.elizabethchatsworth.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4321114.htm

BackBone Enlists Eytan Hartung to Head New Technical Marketing Division

Technion-trained engineer, Hartung brings over 20 years of experience in helping emerging technology companies enter and navigate U.S. market.

Boca Raton, FL (PRWEB) July 29, 2010

BackBone Inc., a marketing communications, public relations, and business development firm specializing in Information Technology (IT), today announces that it has enlisted Eytan Hartung to lead its new technical marketing practice. Hartung is a Technion-trained electrical engineer whose expertise encompasses product development (he holds eight patents), design reviews, platform development, competitive benchmarking, vendor selection, and technical road mapping. Under Hartung's leadership, BackBone will provide emerging technology companies with a roadmap for successful entry into the U.S. market.

Hartung has held senior positions with large companies such as Motorola to a U.S.-based semi-conductor start-up, giving him a unique perspective on the challenges emerging tech companies face, and how such companies can gain access to hard-to-penetrate larger companies to explore potential marketing, distribution, and OEM partnerships. Under Eytan's leadership, BackBone's Technical Marketing Service will enable companies to properly position, effectively present, and efficiently deliver their products. Services include the following:

• Positioning and Competitive Analysis: helps companies define their competition, indicating strengths, weaknesses, and differentiators. Identifies viable reseller, marketing, distribution and OEM partnerships; establishes core market segments (i.e., Fortune 1,000, SMB, etc.) and vertical industries to target (i.e., legal, healthcare, public sector agencies, etc.).
• Marketing Plan: creates a roadmap from the findings in our competitive analysis. Core activities include establishing the value proposition and positioning language to forge key product, sales, and marketing partnerships. We crystallize core themes, establish clear market and technical differentiators, and tell a concise and compelling story. This also includes the development of a coordinated marketing plan integrating media initiatives (public relations efforts targeting specific publications and blogs), direct marketing (e-mail distribution via select channels), and a series of inter-related marketing activities, i.e., a webinar series.
• Marketing Plan Execution: this makes the marketing plan "actionable" whereby BackBone executes all or select activities set forth in the plan. This can include everything from the development of Sales Kits, a main PowerPoint presentation, or webinar script to a proposal template that makes your best, most compelling case, while streamlining the otherwise cumbersome, time-consuming RFI/RFP process.

"Few people have the depth and breadth of experience that Eytan brings in helping guide emerging tech companies in the U.S. marketplace, given his engineering background and understanding of the U.S. marketplace and its technology culture," said Charles Epstein, BackBone's President. "Eytan will bring much needed clarity and insight to companies looking to navigate and sell into this market. To the outsider or uninitiated, there are as many pitfalls as there are opportunities. With Eytan's leadership, companies will be able to avoid these pitfalls and fast-track their way to profitability."

"I look forward to helping technology companies develop, refine, and tailor their products for the U.S. market, and find the 'sweet spot' where features, usability, performance, and cost are properly aligned, paving the way for a successful product launch," said Hartung. "With the support of BackBone's extensive tech-focused marketing and public relations expertise, vendors will get the targeted media exposure they need to quickly and effectively establish themselves in all key U.S. markets."    

For a free consultation, send e-mail to info (at) backboneinc (dot) com and put Eytan in the subject line. Visit http://www.backboneinc.com for more information on BackBone.

About BackBone, Inc.

Since the company's founding in 1995, BackBone has helped some of the industry's most innovative and dynamic software and IT vendors to successfully position, pitch, and sell their solutions and services. BackBone provides "next-generation" public relations (combining traditional PR with social media initiatives), marketing communications, and business development--all geared to assisting emerging technology companies raise their profile, gain market-share, and fast-track profitability.

Contact:
Michele Rubin
Senior Account Manager
BackBone, Inc.
micheler (at) backboneinc (dot) com
860-887-5589
http://www.backboneinc.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4320214.htm

Oneupweb CEO Reveals Who's Really Behind Her Seventh B-to-B Who's Who Nomination

Lisa Wehr, Founder and CEO of digital marketing agency Oneupweb, was named a 2010 B-to-B Who's Who in search marketing - an honor she's earned for seven consecutive years and one she recognizes others for.

Traverse City, MI (PRWEB) July 29, 2010

BtoB Magazine has highlighted Oneupweb CEO, Lisa Wehr as a leader and innovator in search marketing for seven years in a row. The BtoB judges have recognized Wehr's innovation and achievements for 2010; two B2B Awards of Excellence from the Business Marketing Association and Best in Show honors at the BMA Tower Awards. But according to Wehr something else accounts for making her a major who in the marketing world.

"Being featured in B-to-B Who's Who for the seventh time is amazing," says Wehr. "And I wouldn't have received this honor without my determined staff who keep Oneupweb thriving year-after-year. They're really the ones who are behind the B-to-B Who's Who."

The B-to-B Who's Who is an annual salute that honors key thought leaders, movers and shakers across a broad spectrum of the marketing industry. This year's list recognizes top business-to-business marketing executives in nine categories. Wehr is the only woman to receive a 2010 B-to-B Who's Who for search marketing - another element that sets the innovative digital marketing agency apart from competitors.

And it's paying off. Oneupweb has welcomed several new clients this year and continues to retain several national accounts.

"2010 has been a year of growth, thanks to my hard working team," says Wehr. "Here at Oneupweb we have a work hard, play hard mantra, so I surprised my staff with tickets to a Chicago Cubs game."

Wehr explains she has always been appreciative of her staff, which is why this summer she arranged for each of her employees to enjoy a day at Wrigley Field. Oneupweb is a spirited team (no, not baseball) who have helped Wehr win a B-to-B Who's Who honor once again!

To find out more about Oneupweb, visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4318944.htm

ProSites Gives Back to the California Dental Community through the CDA Foundation

ProSites Inc., the nation’s leading provider of dental website design and Internet marketing services for medical professionals, announces their support of the CDA Foundation, a non-profit philanthropic affiliate of the California Dental Association dedicated to improving the oral health of Californians. ProSites supports the efforts of the CDA Foundation as they believe the organization represents the philanthropic values of the dental profession.

Temecula, CA (PRWEB) July 29, 2010

ProSites Inc., the nation’s leading provider of dental website designand Internet marketing services for medical professionals, announces their support of the CDA Foundation, a non-profit philanthropic affiliate of the California Dental Association dedicated to improving the oral health of Californians. ProSites supports the efforts of the CDA Foundation as they believe the organization represents the philanthropic values of the dental profession.

The CDA Foundation was formed in 2001 as the philanthropic affiliate of the California Dental Association. The Foundation is committed to improving the oral health of Californians by supporting dental health professionals and their efforts to meet community needs. As a Benefactor for the Foundation, ProSites became part of the Friends of the CDA Foundation, which partners with fellow colleagues to make a direct impact on the lives of infants, children, working families, and the elderly. Friends of the CDA Foundation is connected with the CDA Foundation Grant program that gives significant financial support to local oral health service agencies throughout California.

“It’s all about giving back,” says Lance McCollough, President and CEO of ProSites Inc. “We believe so strongly in what the Foundation is doing and are able to see firsthand the impact it is having on the community. The fact that the Foundation gives seventy-five cents of every dollar back to their programs to help the underserved children, elderly, and working families really appealed to us. We hope our involvement motivates our clients, competitors, and industry leaders to do the same because the Foundation is a fantastic organization and stands for a great cause.”

“It takes the collective effort of donors, grants, and corporate gifts from companies like ProSites to fund our programs and services,” says Carol Summerhays, DDS, immediate past president of the CDA and chair of the Foundation’s Creating Smiles.….Changing Lives campaign. “These amazing programs allow us to equip the California dental community to serve the most vulnerable populations, specifically children, working families, and the elderly. We need the continued support from companies like ProSites to keep making a difference in the smiles of our community.”

ProSites is currently endorsed by the California Dental Association as their provider of choice for dental website design

About ProSites

ProSites, Inc. is the nation’s leading provider of high quality website design and Internet marketing services specifically tailored to the needs of medical and dental professionals. The company’s exclusive WebEngine technology fully automates the creation of high-end, graphically compelling websites that help doctors to market their practices on the Internet and attract new patients. In addition to an excellent collection of patient oriented content, the websites also include interactive features that help streamline patient communications and online appointment requests. Headquartered in Temecula, California, ProSites is a privately held corporation. For more information visit www.prosites.com or call (888) 932-3644.

About the CDA Foundation

The CDA Foundation was formed as the philanthropic affiliate of the California Dental Association in 2001 with the mission to improve the oral health of Californians by supporting the dental health profession and its efforts to increase access to care for the state’s most vulnerable people. The CDA Foundation works with experts in the dental profession, private business, academic institutions and government to produce programs that increase access to care, promote prevention, education and intervention, advance health policy research, and build a sustainable oral health workforce. www.cdafoundation.org.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4317624.htm

Website Evaluation Discount Offered by Blue Horseradish, LLC Web Marketing/ Search Engine Optimization (SEO) Firm

Blue Horseradish, LLC, a web marketing and search engine optimization (SEO) services firm in the Greater Philadelphia area, offers a limited time promotional discount on website evaluations.

Havertown, PA (PRWEB) July 29, 2010

Blue Horseradish, LLC today announces a limited time promotional offer on website evaluations, offering this valuable assessment by seasoned search engine optimization (SEO) experts at a reduced price of $500, $250 off the regular price. These SEO-focused website assessments provide intelligence on the current status of a website's effectiveness along with improvement suggestions. The offer includes a credit for the cost of the website evaluation towards future SEO work with Blue Horseradish.

Blue Horseradish Principal Larry Chrzan comments,
"This website evaluation provides immediately actionable improvement ideas to start getting business results. It's a great first step for a company's web marketing efforts and sets the direction for a long term strategy." Chrzan adds, "Blue Horseradish's SEO consultants have done hundreds of these website evaluations, so we know what to look for and what can improve a website right away."

The Blue Horseradish Website Evaluation
Blue Horseradish provides a comprehensive website evaluation that includes:

• Search Keywords Opportunity Report - investigate the relevant keyword phrases that searchers are using to find your products and services
• Search Engine Rankings Report - check how well your website ranks for your top keywords
• Link Popularity Report - review the sites that link to yours
• Meta Tags - see if your site effectively uses these important website code elements
• Usability and Navigation - compare your site to current web standards
• Design and Development - inspect the graphics and the code
• Domain Name Registration - check your domain name expiration date and hosting details
• Executive Summary and Recommendations - recommend short term improvements and long term strategy

This limited time promotion expires on September 31, 2010. The cost of the evaluation can be applied to future web marketing/SEO work by Blue Horseradish over $5,000.

About Blue Horseradish Web Marketing and SEO
Blue Horseradish, LLC is a full service, results-driven search engine optimization (SEM) and web marketing firm located in the greater Philadelphia, PA area. Blue Horseradish's customers include manufacturing and engineering companies, clients in a variety of businesses and industries, and local businesses and services. B2B web marketing is Blue Horseradish's specialty. Typical results reported by Blue Horseradish clients include more qualified leads and sales, higher search engine rankings, better return on online advertising, and more website traffic.

Contact Blue Horseradish for a Website Evaluation or SEO/Web Marketing Services
To start the website evaluation process, use the convenient form available at http://www.bluehorseradish.com/website-evaluation.html.

For more information or to inquire about SEO/Web Marketing services, please contact Blue Horseradish or visit www.BlueHorseradish.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebseo/website-evaluations/prweb4316934.htm

Gold Pages Selects 7Mainstreet to Power Local South Dakota Yellow Pages Directory Website and Drive Leads to Local South Dakota Advertisers

7Mainstreet yellow pages platform provides advanced search, e-commerce and social networking capabilities, enabling Gold Pages advertisers to connect with local online consumers more effectively than ever!

Rapid City, SD and Philadelphia, PA (PRWEB) July 29, 2010

Gold Pages announced this week that it has selected 7Mainstreet (www.7Mainstreet.com) to power its South Dakota yellow pages directory Web site, www.goldpagesmarketplace.com and drive leads to local advertisers. www.goldpagesmarketplace.com will now feature local business yellow pages search, e-commerce and social networking capabilities from 7Mainstreet, designed to help boost sales for Gold Pages advertisers and attract a greater online consumer audience.

“The revenue potential is one of the best things about this partnership,” said Amber Jones, president of Gold Pages. “It appeals to our advertisers who appreciate expert help in getting up to speed on e-commerce and other online tools that can expand a business’s reach and increase its revenues.” According to Jones, Gold Pages has worked with other online platforms in the past, but never one that offers the support, the training and the opportunities that 7Mainstreet brings to the table. “When we're successful 7Mainstreet is successful, so we're very confident in their delivery, in their support and in the platform.”

There is a tremendous opportunity to connect with local consumers online. According to a recent survey by local media advisory firm BIA/Kelsey and research partner ConStat, nearly all consumers (97 percent) now use online media when researching products or services in their local area.

7Mainstreet is an interactive online advertising platform that significantly enhances the familiar online Yellow Pages directory by adding e-commerce storefront features like those found on eBay, plus social networking features similar to those of Facebook. The result is a new yellow pages business directory environment in which businesses large and small can connect with and sell their products and services directly to online consumers. While other online yellow pages directories offer businesses an address listing with a few lines of copy, a company logo and a map, 7Mainstreet.com offers a complete Web site with robust e-commerce capabilities, blogging, videos and photos, networking opportunities, search engine optimization and more.

“7Mainstreet transforms a simple yellow pages business listing into a multiple page ‘brochure’ web site that has an actual online storefront that sells products, educates consumers and opens up social networks with peers and business associates,” said Andy Leff, CEO, 7Mainstreet. “We’re incredibly proud to be the only online yellow pages directory and yellow pages sales platform to develop the technology that makes this possible.”

For local online advertisers, setting up shop on 7Mainstreet is a simple process and, unlike existing online directories, it offers more than just a simple yellow pages business listing containing the address of the business. Businesses can populate their multi-page profiles with a customized design that reflects a company’s brand while enhancing its chance to be found through major search engines through local search engine optimization techniques.

Customers of Gold Pages now will be able to find some of their favorite local South Dakota businesses in their local cities and towns in the goldpagesmarketplace.com directory. Those looking for their favorite restaurants in Keystone, SD can find them at http://www.goldpagesmarketplace.com/bcs/keystone-sd/restaurants/33000000. If you need a local lawyer in Box Elder, SD customers can now find them here, http://www.goldpagesmarketplace.com/business-categories/box-elder-sd/legal/10. Any customers who need help finding a plumber can also use the directory and browse plumbers in Rapid City, SD by clicking here, http://www.goldpagesmarketplace.com/bcs/rapid-city-sd/plumbing-contractors/16001000. Those in Rapid City, SD looking to relax can do so by checking out the customized listings from local Massage Therapists in Rapid City, SD, http://www.goldpagesmarketplace.com/business/mind-over-body-massage/rapid-city-sd-57702/689713665. And visitor’s coming to South Dakota can always visit Mount Rushmore near Keystone City, SD, http://www.goldpagesmarketplace.com/bks/sd/mount-rushmore.

Jones said that Gold Pages sales representatives especially appreciate that 7Mainstreet follows through with communication and sales support. “7Mainstreet makes our reps feel comfortable about selling online. They’re helping us develop localized sales collateral to get out to the advertisers. They’re providing the reps with great talking points. As a result, our reps really feel the support when they are in sales calls.”

About 7Mainstreet and 7MainIdeas
Using the 7Mainstreet e-commerce technology, advertisers can attract customers who might not live close enough to the brick-and-mortar business to shop there. And advertisers can get helpful customer feedback, and drive more traffic through blogs, groups and other interactive tools. Publishers interested in having a branded online yellow pages business directory can contact 7Mainstreet to discuss a partnership with their brand.

To promote 7Mainstreet’s innovative online platform to independent yellow pages publishers, the company has partnered with AD Ideas, a San Antonio-based agency serving the Yellow Pages industry with production, creative services, and sales consulting services. The two firms have formed a joint venture called 7MainIdeas to market the 7Mainstreet platform to independent Yellow Pages directory publishers.

To learn more about the Gold Pages 7Mainstreet partnership or the 7Mainstreet platform for Yellow Pages directories, contact Andy Leff at info(at)7mainstreet(dot)com or (888) 466-7774 Ext. 1011.

Contact:
Andy Leff
(888) 466-7774 Ext. 1011
info(at)7mainstreet(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/07/prweb4315204.htm

Over 1 Million Free Photography Websites Built with Wix

Free online software Wix.com offers everything a photographer would need to create a viable web presence. With over 4 million users worldwide, Wix hosts websites, portfolios and digital fliers for thousands of photographers.

New York, NY (PRWEB) July 29, 2010

Wix.com is a free website builder that provides everything a photographer would need in order to create viable web presence. Over 1 million free photography websites have been created using the Wix platform, as more and more creative professionals are turning to Wix for their online promotional needs.

This is due to a ton of features built into the Wix platform particularly suited for photographers:

1.    Visual Appeal

If a picture is worth a thousand words, animated photo galleries with customized design elements are priceless. With Wix, you can choose from a wide variety of gallery styles, including Slideshow, Carousel and According. Set your gallery to Autoplay and gain the full “wow” effect of Flash web design. Capture the attention of your visitors the moment they enter your site.

2.    Ease of Use

The Wix website builder is a drag-and-drop editorial tool. So all creative energy may be spent on the site's look and feel, rather than computer code. Uploading your own photos is as easy as a few clicks. Customizable buttons can be set up to link to Flickr, Fotolia and any other location on the web.

3.    Free Photography Templates

Wix has an extensive gallery of free photography website templates that were designed specifically for photographers. Everything in a Wix template is fully customizable – even the menu labels. Users can replace template “About”, “Portfolio” and “Contact” pages with their own content, as well as add, remove or relabel pages.

4.    Fully Customizable

Photographers are creative minds, and enjoy the full freedom of expression awarded by Wix' fully customizable web design. Everything inside Wix can be adjusted from the amount of web-pages to image-filled buttons. Items like clip art, icons and even photos can be linked to other places on the web, like e-mail, or reviews.

5.    Search Engine Friendly

Traditionally, Flash websites have not been the easiest for search engines to locate, but Wix was built to change all of this. Xml files are built into each Wix site, that feed HTML code directly to the search engines. This provides a viable solution to creating brilliant web design that is seen at the top of Google searches.

6.    Site Updates Made Instantly

Photographers reinvent themselves on a regular basis. The market shifts, inspirations die out and new ones are born. New projects are developed and fresh work is created. Users can enter their web documents at any point, make their changes and press Save. The changes are instantly and automatically applied to the published version of the site.

7.    With Wix a Photographer is Never Alone

Wix offers a bustling community of creative professionals and networks built especially for photographers. The Wix Photography Blog produces constantly churns out tips and tricks. From photography tutorials to the latest Wix features, the Photography Blog keeps users informed. As soon as a new feature is added to Wix, the Facebook fan page and Twitter account shout it from the virtual mountaintops.

8.    Promotional Opportunities

Wix provides several platforms for photographers wishing to present their work to the World Wide Web. Photographers are invited to submit work to get featured inside a Wix Photography Blog post. Photographer websites are also featured prominently on the Wix homepage, as winners of the daily Wix of the Day competition - a tremendous opportunity to boost site visibility.

9.    eCommerce

Photographers may sell work directly from their Wix websites with the Shopping Cart widget found inside the website builder. Visitors may select items to place inside their cart, and can even purchase directly through a connection to PayPal. Upgrading to an eCommerce premium package is required to run a profit, and to make a Shopping Cart widget fully operable – but Wix takes absolutely no cut of the profit.

10.    Affordability

A website with Wix is free. No set-up fees and no commitment. Photographers wishing to gain an extra professional edge can create a free photography website, and upgrade to a premium package to gain access to extra features like domain ownership, and to track online visitors with Google Analytics. There are many premium packages to choose from with flexible pricing options. But all of the website builder’s tools and web design are royalty-free.

About Wix

Wix.com is located in New York, with offices in Tel Aviv. The company was founded in 2006. Wix is backed by Mangrove Capital Partners and Bessemer Venture Partners.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebphotographers-use-wix-to/boost-online-presence/prweb4312444.htm

Advertise Business Online: Research Confirms a Website is the Best Internet Marketing Tool For Any Business, Big or Small

Research clearly demonstrates that the best internet marketing tool for any business, however big or small, is a website to establish an internet presence in order to virtually showcase and advertise business online.

Byfield, MA (PRWEB) July 29, 2010

Establishing a strong internet presence has become an essential marketing tool for businesses. Creating a website for any business, no matter how big or how small not only immediately establishes credibility but also provides access for customers to readily assess information about the business.

Even antidotal evidence supports the fact that a business website exponentially increased the visibility and revenue growth of a stay-at-home mom’s craft business when compared to a similar work-at-home-mom’s small jewelry craft business.

Building a business website establishes an internet presence that serves as an inexpensive form of advertising. Not only does an online presence enhance a company’s professional image, establishes credibility, and conveys a favorable impression to potential customers; a website also provides company information to the public, offers education to potential customers, and serves as a global emarketing platform.

Marketing research confirms that it isn’t necessarily the size of a business website, but the informational content that reassures the legitimacy of the business for customers.

Internet Entrepreneur and owner of Web-Site-Building-Tips.com Sue Dolan observes, “The public has developed an expectation that when they search online for a business, product or service they expect to find results quickly. It a business does not have an online presence then they are literally turning away countless potential customers.”

Sue Dolan explains, “A website for any business can be as simple as an online version of a brochure to highlight the scope of a business, provide contact information, and showcase products and/or services.”

Without question, too many small and independent business owners become stuck with the mechanics of how to go about establishing a website or they simply do not have the time to devote to learning how to build a website themselves. With a plethora of website design services to choose from, the confusion of business owners actually increases. It is important to select a website building service that has a proven track record for both designing a website that professionally showcases the company as well as serves as a vehicle to advertise business online.

Based upon years of research, Dolan agrees with web design professionals that identifying a reliable web host and design web site service is critically important when contracting with a service to begin building a business website. Too many businesses needlessly throw away thousands and thousands of dollars on a website design that doesn’t include any of the features or web hosting support they will need as their business grows.

Dolan recommends, “My experience with the website design and hosting service I use for my own websites as well as to help a local childrens charity with their goal of building a business website is an excellent choice. Not only are the fees for the website more than affordable but the same company includes a hosting plan with a wealth of features and support services.”

The bottom line for building a business website clearly demonstrates that establishing an internet presence is not only the best internet marketing tool available for businesses nowadays but vital to establishing professional credibility and promote growth while also providing the most advantageous opportunities to advertise business online as we continue the evolution into the virtual age.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebadvertise-business-online/internet-marketing-tool/prweb4311744.htm

NETexponent Wins Dick's Sporting Goods Affiliate Marketing Business

Search and Affiliate Marketing Agency Will Manage Affiliate Program for the Premiere Sporting Goods Retailer.

New York, NY (PRWEB) July 29, 2010

NETexponent, a leading affiliate and search marketing agency in New York, announced today that Pittsburgh based Dick’s Sporting Goods Inc. (NYSE: DKS) has appointed them to manage, optimize, and grow their existing affiliate marketing and media partnership programs for its e-commerce site. This decision comes after an extensive agency search process conducted over several months and involving a number of online performance marketing agency candidates.

NETexponent outpaced several noteworthy contenders vying for control of the retailers’ affiliate business with their plans to expand Dick’s Sporting Goods current affiliate program through stabilization and diversification efforts. The Agency will maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. Expanding category targets will get the agency's all-star attention.

“Dick’s is already the leading provider in the athletic retail space. We believe it should be the #1 online sporting goods retailer affiliate program,” Sal Conca, Senior Affiliate Manager and one of the leads on this new account. “The NETexponent team is ready to take [Dick’s Sporting Goods] to the next level.”

“I am a fan and patron of Dick’s Sporting Goods,” says NETexponent CEO, Peter Figueredo. “Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.”

NETexponent is proud to add Dick’s Sporting Goods, Inc. to its roster of clients that includes other top brands such as Audible.com, Hot Topic, Financial Times, and Total Gym. Notably, affiliate partners have the potential to earn 6% commissions on sales they refer to www.dickssportinggoods.com which Conca calls a “competitive industry rate.”

New and existing affiliate partners are encouraged to contact Sal Conca about advertising opportunities and current promotions by sending an email to DSG@NETexponent.com. NETexponent is committed to providing their affiliates with top quality service.

About Dick's Sporting Goods
Dick's Sporting Goods, Inc. is a full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 30, 2010, the Company has 424 stores in 41 states primarily throughout the eastern half of the U.S.

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebaffiliate_marketing/affiliate_management/prweb4308164.htm

US Nonprofits' Social Media Adoption Outpaces All Other Sectors for Third Year in a Row According to New Research

Ninety seven percent of the largest nonprofit organizations in the U.S. are using social media - more than any other sector. This was among the top findings of the latest study led by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. The study examined these institutions to quantify their adoption of social media tools and technologies.

San Jose, CA and Dartmouth (PRWEB) July 27, 2010

The nation’s largest nonprofit organizations are using social media more than any other sector. Ninety-three percent of the top US charities now have a Facebook profile, 87% have a Twitter presence, and 65% have a blog. These were among the top findings of the latest study led by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.

The new report is the outcome of a study of the nation’s 200 largest charities in the United States based on a list compiled annually by Forbes magazine. The study examined these institutions to quantify their adoption of social media tools and technologies. This is the third year that Barnes and Mattson have tracked social media adoption by the nonprofit sector, and theirs is the only statistically sound valid longitudinal study of its kind.

In 2007, the first study of this group’s use of social media was released. It revealed that these large nonprofits were leading large and small businesses as well as universities in their familiarity with, usage of, monitoring and attitude toward social media. One year later, in 2008, the second study showed that they led in knowledge, adoption and positive attitude about the importance of social media. This new research shows that these charitable organizations are still outpacing the business world and academia in their use of social media. The latest study (conducted with the 2009 Forbes list) reveals that 97% of charitable organizations are using some form of social media, including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter.

The study’s other key findings include:

• 97% of respondents report using at least one form of social media. This represents an eight percent increase over 2008 and a 22% increase over the 2007 study.
• 65% of these nonprofits are blogging, making this group the most prolific bloggers of any sector (22% of the Fortune 500 are blogging and 45% of the Inc. 500 are blogging, while 55% of college and university admissions departments have blogs).
• The use of video blogging was the fastest-growing social media tool between 2007 and 2008 among these successful charities. This year, the use of video dropped, while the use of social networking and Twitter increasingly dominated nonprofits’ social media activity.
• 79% feel that social media is at least “somewhat important” to their future strategy.
• 93% report regular social media monitoring, an 18% increase over last year’s study. (By comparison, 73% of US colleges and universities monitor buzz online about their school, and 68% of the Inc. 500 monitor their brands or company.) Google alerts are the most popular automated searches among these nonprofits.

“The largest US nonprofit organizations continue to outpace businesses and even academic institutions in their familiarity, use, and monitoring activity. These top organizations have found a new and exciting way to engage employees, volunteers and donors,” stated Barnes.

“The nonprofit sector is connected and prepared to use social media to react quickly, as evidenced by responses to recent disasters. They have truly embraced social media tools in a way no other sector has. It will be exciting to see where the most innovative among them lead us to next,” added Mattson.

A full copy of the new research report can be downloaded at: http://www.umassd.edu/cmr/studiesresearch/. Additionally, Barnes and Mattson will publish a paper based on the findings in an upcoming issue of the Society for New Communications Research’s Journal of New Communications Research and will present the findings at the Society for New Communications Research’s Annual Research Symposium, which will be held November 4-5 at Stanford University.

About the Center for Marketing Research at the University of Massachusetts - Dartmouth

To facilitate the economic development of the region by providing an affordable, high-quality economic alternative to meeting business needs for research, training, and consulting in any and all aspects of Marketing. The Center for Marketing Research is associated with and maintains a close relationship with the Chambers of Commerce within southeastern Massachusetts. This unique relationship provides the Center with an effective business networking capability. For more information, visit http://www.umassd.edu/cmr/.

About the Society for New Communications Research (SNCR)

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebnonprofitsocialmediastudy/2009/prweb4307654.htm