"If you’re serious about being a player in DRTV, joining ERA is mandatory. No other organization has the prestige, the know-how, and the excellent reputation that they do. Don’t wait to join like I did - you’ll regret it down the road."
Leadership
ERA strives to maintain exceptional direct-to-consumer commerce leadership standards on both its European and U.S. Board of Directors. Each director is nominated and selected by ERA's Nominating Committee to serve either a three-year term (for retailers) or a two-year term (for suppliers) and is responsible for setting the strategic direction for the organization's support of the electronic retailing industry. For more information or ERA's Board and specific duties associated with leadership, please contact Bill McClellan at 703-908-1032.
ERA Leadership
ERA Polling & Research:
-Geordie McNeil
President, Geordie The Wordsmith, Inc.
