ERA Moxie Awards


ERA Moxie Awards Gala | 2010 ERA Moxie Award Finalists | Call For Entries/Judges | 2009 Winners

ERA Moxie AwardsOn July 15, 2010, the Electronic Retailing Association announced a new name for their annual awards program. Once the ERA Annual Awards, the awards program is now the ERA Moxie Awards. The ERA Moxie Awards is the premier awards program for the direct response marketing industry, recognizing the best in television, radio, online and mobile direct response campaigns.

The word “moxie” suggests energy, initiative, determination, skill and the ability to face challenges with spirit and courage—all characteristics that embody the DR marketing industry.

 


2010 ERA Moxie Awards Gala

2009 ERA Annual Awards Gala

Winners of the 2010 ERA Moxie Awards will be announced and promoted at the 2010 ERA Moxie Awards Gala on September 23, 2010 at the 2010 ERA D2C Convention at the Wynn Las Vegas.

New this year, the ERA Moxie Awards Gala is a separately ticketed event. In order to attend, you must first register for an All Access Pass or a Show Floor Only Pass to the ERA D2C Convention and then purchase a ticket to the Gala. The registration rates for the ERA D2C Convention have not increased in years, but we do now need to charge for the Gala. Purchase your ticket today!
TICKET RATES -
ERA members: $179  /  Non-members: $299   /  Table for 12: $2,100

Thank you to our 2010 ERA Moxie Awards Gala sponsors:         
 Guthy-Renker Hawthorne Direct    Oak Lawn Marketing

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2010 ERA Moxie Awards Finalists

On July 22, 2010, ERA announced the finalists for the 2010 ERA Moxie Awards. These finalists represent the best in direct response television, radio, online and mobile. Winners will be announced at the 2010 ERA Moxie Awards Gala on September 23, 2010 at the 2010 ERA D2C Convention at the Wynn Las Vegas.

Congratulations to all of the 2010 ERA Moxie Awards finalists!

Best Long Form of the Year – Over $250K
Insanity
Product Partners, LLC – Direct Marketer
Mayhew Breen - Producer
Meaningful Beauty 3
Guthy-Renker LLC – Direct Marketer
Lieberman Productions – Producer
P90X – The Answer
Product Partners, LLC – Direct Marketer
Ned Farr – Producer

Best Long Form of the Year – Under $250K
Amish Heat Surge Fireplace
Concepts TV – Producer
Heat Surge, LLC – Direct Marketer
Brainetics Math & Memory System
Envision Response – Producer
Onebrella
TMGTV Productions – Producer
Akos Jankura – Presenter

Best Short Form of the Year – Over $50K
Bare Escentuals "Click, Lock & Go"
Bare Escentuals – Client
R2C Group – Producer
Proactiv Solution: Katy Perry
Guthy-Renker LLC – Direct Marketer
Lieberman Productions – Producer
X-Factor One Pay
ICON Health & Fitness – Client
R2C Group – Producer

Best Short Form of the Year – Under $50K
St. Jude's Hospital "Milestones"
Euro RSCG Edge – Producer
Turbo Snake
Sullivan Productions – Production Company
Anthony Sullivan – Producer
Arwen Saxon - Producer
Your Baby Can Read
Your Baby Can LLC – Marketer
M2G Chad Murdock – Producer

Best Celebrity Presenter
Valerie Bertinelli for Meaningful Beauty 3
Guthy-Renker LLC – Direct Marketer
Lieberman Productions – Producer
Valerie Bertinelli – Presenter
Joan Lunden for Murad Resurgence
Murad, Inc. – Direct Marketer
Launch DRTV – Producer
Joan Lunden – Presenter
Montel Williams for Living Well w/ Montel
Script to Screen – Producer
Tristar Products – Direct Marketer
Montel Williams – Presenter

Best Female Presenter
Leslie Blodgett for Bare Escentuals
Bare Escentuals – Client
R2C Group – Producer
Leslie Blodgett – Presenter
Forbes Riley for Sienna Q Steam Mop
Forbes Riley – Presenter
Anvid Products – Marketer
Jordan Direct – Producer
Rhonda Shear for Ahh Bra
TMGTV Productions – Producer
Rhonda Shear – Presenter

Best Male Presenter
Chaz Dean for Wen by Chaz Dean
Guthy-Renker LLC – Direct Marketer
Caudill & Associates – Producer
Chaz Dean – Presenter
Anthony Sullivan for Jupiter Jack
Sullivan Productions – Production Company
Anthony Sullivan – Producer
Arwen Saxon – Producer
Anthony Sullivan – Presenter
Anthony Sullivan for Turbo Snake
Sullivan Productions – Production Company
Anthony Sullivan – Producer
Arwen Saxon – Producer
Anthony Sullivan – Presenter

Best Live Shopping On-Air Guest
Beau Rials for H2O Mop
Thane Direct – Direct Marketer
QVC – Shopping Channel
Forbes Riley for Spin Gym
HSN – Shopping Channel
Jaynie Roberts for Slim & Lift Comfort
Thane Direct – Direct Marketer
QVC UK – Shopping Channel

Best Long Form, DR Corporate Branding Production
Bushnell "Tour V2 Laser Rangefinder"
Bushnell – Client
R2C Group – Producer
Car MD
Barry Marketing Group – Producer
Car MD – Direct Marketer
Barry Marketing Group – Writer/Director
A Home of Your Own
Clayton Homes – Direct Marketer
Group Mojo – Producer

Best Short Form, DR Corporate Branding Production
FastTrack
Script to Screen – Producer
Rubbermaid – Direct Marketer
MaxClarity "Foam"
Euro RSCG Edge – Producer
Oreck Pilot Vacuum
Script to Screen – Producer
Oreck Direct – Direct Marketer

Best DR Radio Campaign
Hydroxatone "Invisible"
Hydroxatone – Direct Marketer
Marketing Architects – Producer
FRS "real Energy Drink w/ Derek Fisher"
FRS – Client
R2C Group – Producer
bareMinerals "Again & Again"
Bare Escentuals – Direct Marketer
Marketing Architects – Producer

Best Long Form, International DRTV Production
Leg Magic
Kingstar Direct, Inc. – Producer
Spin & Go
Body Action Enterprises – Direct Marketer
Tri-Aktiline
Oak Lawn Marketing, Inc. – Direct Marketer
Script to Screen – U.S. Footage Producer
Estee Lauder – Product Developer

Best Short Form, International DRTV Production
Cash 4 Christmas – U.K.
Euro RSCG Edge – Producer
U.S. Immigration Explained
Thane Direct – Marketer
Paul Greenberg – Executive Producer

Best Long Form, Beauty
Bare Escentuals "Click, Lock & Go"
Bare Escentuals – Client
R2C Group – Producer
Murad Acne Complex
Murad, Inc. – Direct Marketer
Launch DRTV – Producer
Murad Environmental Shield
Murad, Inc. – Direct Marketer
Launch DRTV – Producer

Best Short Form, Beauty
MaxClarity "Foam"
Euro RSCG Edge – Producer
Murad Acne Complex
Murad, Inc. – Direct Marketer
Launch DRTV – Producer
Proactiv Solution – Avril Lavigne
Guthy-Renker LLC – Direct Marketer
Lieberman Productions – Producer

Best Long Form, Health
30 Second Smile
Sylmark – Owner/Marketing Company
Steve Ober – Producer
Mayhew Breen – Producer
Jowell One Implant Solution
Larry Deutsch – Director, Sales and Marketing
Zeo – The Sleep Coach
Schulberg Media Works – Producer
Jon Schulberg – Director
Katrina Charmatz – Producer

Best Short Form, Health
Assurant Health "Wrapper 2"
Euro RSCG Edge – Producer
Den-Mat Lumineers "Smile Out Loud"
Den-Mat – Client
R2C Group – Producer
Pure Sleep
Schulberg Media Works – Producer
Jon Schulberg – Director

Best Long Form, Housewares
Euro-Pro Shark Navigator
Euro-Pro Shark – Client
R2C Group - Producer
Living Well w/ Montel Healthmaster Juicer
Script to Screen – Producer
Tristar Products – Direct Marketer
Montel Williams – Host
Oreck ProShield Plus
Script to Screen – Producer
Oreck Direct – Direct Marketer
David Oreck – Host

Best Short Form, Housewares
Jupiter Jack
Sullivan Productions – Production Company
Anthony Sullivan – Producer
Arwen Saxon - Producer
Shed Vac
Hot Spots TV Productions – Producer
National Express – Direct Marketer
Turbo Snake
Sullivan Productions – Production Company
Anthony Sullivan – Producer
Arwen Saxon - Producer

Best Long Form, Intellectual Property
Brainetics Math & Memory System
Envision Response – Producer
Dean Martin Roasts
Guthy-Renker LLC – Direct Marketer
Simply Music
Schulberg Media Works – Producer
Jon Schulberg – Director/Writer

Best Short Form, Intellectual Property
FreeScore.com "Holes"
Adaptive Marketing – Client
R2C Group – Producer
Your Baby Can Read "Compilation 2"
Your Baby Can LLC – Marketer
M2G Chad Murdock – Producer
Your Baby Can Read "Compilation 1"
Your Baby Can LLC – Marketer
M2G Chad Murdock – Producer

Best Long Form, Sports & Fitness
Insanity
Product Partners, LLC – Direct Marketer
Mayhew Breen - Producer
P90X – The Answer
Product Partners, LLC – Direct Marketer
Ned Farr – Producer
Total Gym XLS
Script to Screen – Producer
American Telecast – Direct Marketer

Best Short Form, Sports & Fitness
Body Rocker
Schulberg Media Works – Producer
Jon Schulberg – Director/Writer
Mary Mangold – Producer
Tower 200
Body by Jake – Direct Marketer
Dragon Fly Productions - Producer
X-Factor One Pay
ICON Health & Fitness – Client
R2C Group - Producer

Best Long Form, U.S. Hispanic
BSA – Spanish
EAG – Marketer
Capsule Media - Producer
Clinique "Even Better Skincare"
Estee Lauder (Clinique) – Client
R2C Group - Producer
MOVIL ENGLISH "Ingles en la Palma de tu Mano"
Exitus Corp. – Producer
Advertising Concepts – Media Agency

Best Short Form, U.S. Hispanic
Cash 4 Gold "Cash 4 Christmas"
Euro RSCG Edge – Producer
MOVIL ENGLISH "Ingles en la Palma de tu Mano"
Exitus Corp. – Producer
Advertising Concepts – Media Agency
Stop Repair Bills – Spanish
Euro RSCG Edge – Producer

Best Long Form, Variety
The Rockwell Sonicrafter
Script to Screen – Producer
Positec USA, Inc. – Direct Marketer
Worx GT2
Infomercials, Inc. – Producer
yudu
Raymond Entertainment Direct – Producer
Provo Craft – Marketer

Best Short Form, Variety
Emery Cat
Concepts TV – Producer
Allstar Marketing Group – Direct Marketer
FastTrack
Script to Screen – Producer
Rubbermaid – Direct Marketer
Hughes Net "Home Sweet Home"
Hughes Net – Client
R2C Group – Producer

Best DR Website Design
Bosley.com
Euro RSCG Edge - Producer
Murad Acne Complex
Murad, Inc. – Direct Marketer
Proactiv.com
Guthy-Renker LLC – Direct Marketer

Best Mobile Marketing Campaign
Mobademo
Oak Lawn Marketing, Inc. – Direct Marketer
Proactiv Solution: Mobile Site
Guthy-Renker LLC – Direct Marketer

Best Use of Online Video
Euro-Pro Shark Navigator "How to Shark"
Euro-Pro Shark – Client
R2C Group - Producer
Murad.com "I Heart Murad"
Murad, Inc. – Direct Marketer
Proactiv Solution: Katy Perry Banner Ad
Guthy-Renker LLC – Direct Marketer

2010 ERA Moxie Awards Call For Entries and Judges

The 2010 ERA Moxie Awards Call for Entries and Judges is officially closed. The deadline to submit was June 1. For additional information please contact Ashley Cavell at acavell@retailing.org or 703-908-1020.

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2009 ERA Annual Awards Winners! 

View the 2009 ERA Annual Awards nominees and winners. Winners were announced on September 15, 2009 at the ERA Annual Awards Gala at the Paris Las Vegas.

  • Best Long Form of the Year: bareMinerals “Girlfriends”
    • R2C Group – Producer
    • Bare Escentuals – Direct Marketer
  • Best Short Form of the Year: Meaningful Beauty “Cindy Crawford”
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Product of the Year: Three Minute Legs
    • Thane Direct – Direct Marketer
  • Best Celebrity Presenter: Cesar Milan for Cesar Milan
    • R2C Group – Producer
    • Cesar Milan – Host
  • Best Female Presenter: Jayne Roberts for Slim N’ Lift Comfort
    • Thane Direct – Direct Marketer
    • Jayne Roberts – Host
  • Best Male Presenter: Billy Mays and Anthony Sullivan for Omni Dual Saw
    • OmniReliant – Direct Marketer (Paul Morrison, CEO)
    • Sullivan Productions – Product Presenters
    • Billy Mays and Anthony Sullivan – Hosts
  • Best DR Corporate Branding Production: Netflix “To the TV”
    • EURO RSCG Edge – Agency
  • Best DR Radio Campaign: bareMinerals “Break Up”
    • Bare Escentuals – Direct Marketer
    • Marketing Architects – Agency
  • Best Integrated DR Campaign: Rob Nevins’ Skinny Switch Secret
    • Euro RSCG Edge – Agency
  • Best International DRTV Production: Total Vibes
    • Thane Direct – Direct Marketer
  • Best Live Shopping On-Air Guest: Cesar Milan for Cesar Milan
    • R2C Group – Marketer
    • QVC – Shopping Channel
  • Best Long Form, Health & Beauty: Murad Acne Complex IV
    • Murad, Inc. – Direct Marketer
    • Launch DRTV – Producer
  • Best Short Form, Health & Beauty: Meaningful Beauty “Cindy Crawford”
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Long Form, Housewares: Swivel Sweeper G2
    • Sullivan Productions – Producer
    • Anthony Sullivan – Host
  • Best Short Form, Housewares: Tempur Pedic
    • Schulberg Media Works – Producer
  • Best Long Form, Intellectual Property: Ultimate Edge
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Short Form, Intellectual Property: The Sleep Video
    • Savvier – Direct Marketer
    • Louis Schwartzburg – Product Creator
  • Best Long Form, Sports & Fitness: The Wave by The Firm
    • Script to Screen – Producer
    • Gaiam – Marketer
  • Best Short Form, Sports & Fitness: Icon Fitness PowerBell
    • R2C Group – Producer
  • Best Long Form, U.S. Hispanic: Flex Relief by Therabotanics
    • Sylmark, Inc. – Direct Marketer
    • Sureel, Inc. – Producer
  • Best Short Form, U.S. Hispanic: Focus Factor – Spanish
    • Factor Nutrition Labs - Direct Marketer
    • Avalanche Creative Services – Producer
  • Best Long Form, Variety: Kodak EasyShare Camera
    • Kaplan Thaler Group – Agency
    • Group Mojo – Producer
    • Lynn Hamlin – Executive Producer
  • Best Short Form, Variety: Nintendo Wii Fit
    • R2C Group – Producer
  • Best DR Website Design: Murad.com
    • Murad, Inc. – Direct Marketer
    • Murad Web Team – Producer
  • Best Use of an Online Marketing Tool: Murad.com
    • Murad, Inc. – Direct Marketer
    • Murad Web Team – Producers
  • Best Mobile Marketing Campaign: www.sjm.jp (Shop Japan)
    • Oak Lawn Marketing, Inc. – Direct Marketer & Web Developer

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